Author: JL Aquino

Elevate Your Style with HONOR X8c, Available Nationwide for P13,999; Opens New Store in Robinsons Ilocos

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Leading the ribbon-cutting ceremony for the newest HONOR Experience Store in Robinsons Ilocos are HONOR Philippines’ Public Relations Manager Pao Oga, Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz.

Ilocos Norte, Philippines, March 22, 2025 – HONOR Philippines proudly unveiled its newest Experience Store at Robinsons Ilocos, marking another milestone in the brand’s expansion. Alongside this grand opening, HONOR introduced the HONOR X8c, a sleek and innovative smartphone tailored to meet the dynamic lifestyle of its users.  

The event brought together HONOR fans, tech enthusiasts, media partners, and key figures from HONOR Philippines for a celebration of style and innovation. Leading the ceremonial ribbon cutting were HONOR Philippines’ Public Relations Manager Pao Oga, alongside Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz. Their presence underscored the brand’s commitment to growth and collaboration in the region. 

A Day of Festivities and Excitement

The celebration began with a warm welcome from host Jaynard Lamarca, setting the tone for a vibrant and engaging program. Attendees were treated to an exclusive performance by local talent Michelle Pascual, who added a musical flair to the festivities.

@digi_phl

Available for just Php 13,999, the HONOR X8c combines affordability with innovation 📲✨ #HONORX8c #HONORPH #DiscoverYourStyle

♬ Blink Twice – Dos Veces Remix – BINI & Belinda

Interactive games like the “Guess the Phone Challenge” and “Color Dodge Game” brought the audience closer to HONOR’s newest offerings, with participants walking away with exciting prizes, including cash rewards. These activities allowed attendees to experience the innovative features of the HONOR X8c firsthand, demonstrating its durability, sleek design, and powerful performance.

Where Style Meets Performance 

All smiles while they check out the features of the New HONOR X8c

The HONOR X8c takes center stage with features that combine style and cutting-edge technology:

  • Durability: A 5-star SGS Premium Performance rating ensures superior resistance against drops and water exposure.
  • Visual Comfort: 3840Hz Risk-Free PWM Dimming minimizes eye strain during prolonged use.
  • Powerful Specs: 512GB Ultra-Large Storage and 16GB RAM for seamless multitasking and large media storage.
  • Innovative Features: MAGIC OS 9.0 for a personalized experience and a 50MP front camera with HONOR AI Eraser to elevate selfies.

“The opening of our newest Experience Store in Robinsons Ilocos is a testament to our commitment to making innovative technology accessible to every Filipino. The HONOR X8c, with its stylish design and powerful features, reflects our dedication to empowering users to go beyond,” shared Pao Oga during his opening remarks.

Affordable Innovation

Available for just Php 13,999, the HONOR X8c combines affordability with innovation. Customers who pre-ordered the smartphone and claimed it during the event were rewarded with freebies, including the HONOR Gift Speaker II and HONOR Earbuds II.

Celebrating Growth and Community

The event concluded with heartfelt thanks to HONOR’s loyal fans, media partners, and the Robinsons Ilocos team for their support. Guests explored the newly opened Experience Store, designed to provide an immersive and personalized retail experience.

Colors, Pricing, and Availability

The HONOR X8c is available in Midnight Black, Moonlight White, and Marrs Green. It can now be purchased at HONOR Experience Stores nationwide and online via Lazada, Shopee, and TikTok Shop.

For more information, visit HONOR’s official website at http://www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines).

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

How SM Prime is Leading Water Conservation Efforts

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Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.

SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.

Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security. 

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled. 

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers.  Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption. 

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex. 

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home. 

Protecting water resources 

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.” 

Halfway around the globe, glaciers play a critical role in the global water cycle.  Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community. 

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future. 

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added. 

SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E–com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.

Pico Sands Hotel – SM Hotels

Pico Sands Hotel has reduced water consumption by advocating towel and linen reuse, inviting guests to join its sustainability journey and conserve water.

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.

SM Development Corporation (SMDC)’s Sea and Shore Residences donate their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.

Transforming Waste: SM’s Innovative Recycling and Composting Efforts

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The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.

It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste.

The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.

SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.

For recyclable waste, SM has initiatives like the “Trash to Cash” recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste. 

In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.

SM GUUN’s Cebu plant is capable of processing 50-70 tons of waste daily.

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.

For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.

SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and coastal cleanup activities. These programs are also done to support the government in promoting responsible solid waste management through RA 9004, RA 11898, and similar laws.

With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone–from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”

Discover Your Style with HONOR X8c on March 11!

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HONOR Philippines is set to launch the sleek and durable HONOR X8c on March 11, a budget-friendly smartphone that combines style and toughness like never before.

Style, durability, and affordability combine in HONOR’s newest smartphone.

Following the success of the HONOR X9c series, HONOR promises to deliver a phone that redefines elegance and reliability. Continuing its tradition of delivering innovation and style, HONOR’s newest device combines chic design with impressive durability, offering a smartphone that’s perfect for today’s students, and young professionals.

“We designed the HONOR X8c for students and young professionals in mind. This phone offers the perfect balance of performance, durability, and style to support their daily needs, whether it’s staying connected, being productive, or simply expressing their unique personalities.” said Stephen Cheng, Vice President of HONOR Philippines.

To celebrate this launch, HONOR Philippines has teased exclusive giveaways, and surprise deals that fans won’t want to miss. From special vouchers to bundled freebies, the HONOR X8c promises to make waves during its campaign. HONOR enthusiasts and first-time buyers alike are encouraged to mark their calendars for this exciting milestone.

Bringing Light & Hope: SM CARES Partners with Global Peace Foundation to Empower Sustainable Communities

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A united commitment for brighter communities!  Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Shared Commitment to Uplifting Communities
Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability
The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together
This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About Global Peace Foundation Philippines
The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.

ARISE Philippines holds first Annual General Meeting, setting the stage for a resilient 2030

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The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.

Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.

Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards. 

ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)

The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation. 

Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

Member companies pledge their participation in ARISE Philippines’ seven new programs.

ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.

In his closing remarks, ARISE Philippines Chairperson for the Private Sector Mr. Hans Sy rallied the assembled members and observers, emphasizing the importance of unity, collaboration, and action. He urged everyone to work together to “co-create bridges for resilience,” promoting a stronger and more resilient Philippines for the next generations. 

SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email secretariat@arise.ph.  

SM Prime and DENR bolster Manila Bay cleanup efforts with high-tech trash boat

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In a joint effort for Manila Bay, SM Prime Holdings (SM Prime), together with the Department of Environment and Natural Resources (DENR), was present for the handover of a state-of-the-art catamaran trash boat to complement the ongoing battle against water pollution. DENR received the boat last January 31, along with essential navigation and safety equipment as well as cleaning tools. The 30-foot catamaran will be operated by the DENR Metropolitan Environmental Office – South Zone and will contribute to the agency’s capacity to combat water pollution and preserve the vital marine ecosystem.

The 30-foot catamaran is designed to efficiently collect and carry up to 1 ton of waste.

Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga (middle) receives the symbolic key to a catamaran donated by SM Prime, boosting Manila Bay cleanup efforts.

This donation strengthens the DENR’s arsenal in its multifaceted approach to cleaning Manila Bay. The catamaran will enable more efficient removal of floating debris and waste, contributing to the broader effort to improve water quality and restore the bay’s ecological health. The partnership with SM Prime exemplifies the power of public-private collaborations in tackling complex environmental challenges.

“This catamaran represents our unwavering commitment to environmental stewardship and our belief in the power of collaboration to create a sustainable future for our communities,” said SM Supermalls Vice President Engr. Liza Silerio, emphasizing the shared vision of both organizations. SM Prime’s contribution complements the DENR’s ongoing initiatives, including the Paranaque Adopt-a-River project, and underscores the importance of collaborative efforts in achieving lasting environmental improvements.

From left: Department of Environment and Natural Resources (DENR) Undersecretary Jonas Leones, DENR National Capital Region (NCR) Regional Executive Director Michael Drake Matias, DENR Assistant Secretary and Environmental Management Bureau Director Jacqueline Caancan, SM Supermalls Vice President Engr. Liza Silerio, DENR Secretary Maria Antonia Yulo-Loyzaga, and SM Prime Estate Management and Development Senior Assistant Vice President Orliber Paule at the catamaran handover ceremony. 

The presence of DENR Secretary Maria Antonia Yulo-Loyzaga and other DENR officials emphasized the agency’s commitment to leveraging partnerships to achieve its environmental goals. The catamaran will play a crucial role in the DENR’s continued efforts to protect Manila Bay from pollution and preserve its valuable resources for future generations. This collaboration serves as a model for how public and private sectors can work together to address pressing environmental concerns and create a healthier environment.

New Wave of Shopping & Dining at SM North EDSA: New on The Block

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SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha’s first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality. 

Bebang Halo-Halo (The Block, Ground Floor)

Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

Fully Booked x Kinokuniya (The Block, 5th Floor)

A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

Gashapon Bandai (The Block, 5th Floor)

Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike. 

Co. The Collectible Store (The Block, 5th Floor)

Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet. 

Underwater Adventure (The Block, 5th Floor)

Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.

Beyond The Block: New Experiences Across the Mall

Milksha (City Center, 2nd Floor)

Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.

Aquaflask Design Lab (City Center, 2nd Floor)

The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials. 

Dr. Martens (The Annex, 2nd Floor)

Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out. 

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:

  • Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
  • All Aboard: A whimsical destination set to open its doors.
  • KKV: Offering a vibrant mix of trendy lifestyle essentials.

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit smsupermalls.com or follow @smsupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

SM strengthens pivot to solar PVs in support of DOE’s renewable energy goals

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A large building with many buildings and trees AI-generated content may be incorrect.

SM City Bataan and its 4,060-piece solar photovoltaic (PV) panels have a peak capacity of 2,376,000 kW.

As the world continues to grapple with depleting resources, the need for renewable energy has never been more urgent. Malls, as significant energy consumers, have a unique opportunity to lead the charge towards a greener, more sustainable future by adopting renewable energy solutions that can significantly reduce their environmental impact.

Understanding this, SM has been continuously ramping up its renewable energy initiatives by adopting solutions that lower its carbon footprint. One such solution is the adoption of solar photovoltaic (PV) systems, which provide clean and renewable energy by converting sunlight directly into electricity. This allows SM to reduce its reliance on fossil fuels, lower energy costs, and contribute to a greener environment.

Expanding solar power across SM malls

As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon.

SM’s use of solar PV systems is just one of the many ways the company has been taking a more sustainable approach to energy use while supporting the country in achieving its sustainability goals. Its efforts continue to be recognized by reputable institutions both locally and internationally. 

Industry recognition for SM’s sustainability efforts

For instance, SM’s flagship mall, SM Mall of Asia, was recognized at the 2024 Energy Efficiency Excellence Awards and Sustainable Energy Awards organized by the Department of Energy (DOE). It won the Sustainable Energy Award for a Private Institution for its solar PV system, which is capable of generating 2.7-megawatts (MW) of peak energy—enough to power 1,790 households for an entire year. 

Meanwhile, SM City Butuan was recognized under the New and Existing Building category at the Association of Southeast Asian Nations (ASEAN) Energy Awards 2024 Best Practices Competition for Energy-Efficient Buildings. Endorsed by the DOE to represent the Philippines, the mall was honored for advancing energy efficiency and conservation (EEC) innovations in its design and operations.

Supporting the DOE’s Renewable Energy Roadmap

Alongside its efforts to integrate renewable energy sources into its operations, SM is also committed to supporting the DOE in achieving its targets under the Renewable Energy Roadmap 2017-2040, particularly its goal to increase the country’s renewable energy installed capacity to at least 20,000 MW by 2040.

A building with cars parked on the side AI-generated content may be incorrect.

SM City Tanza is one of the 45 SM malls with solar photovoltaic (PV) panels, numbering 2,286 units, which will produce 1,257.30 kW peak solar power.

Public-Private Partnerships for a sustainable future

SM collaborates with partner solar PV system providers under the Energy Regulatory Commission (ERC) Distributed Energy Resources program. These service contracts define the conditions of the partnership, project timelines, and the assigned malls for each provider, aligning with SM’s adoption of renewable energy.

“At SM, sustainability is a commitment. Our growing solar portfolio demonstrates our dedication to a greener future for the Philippines, in partnership with the DOE and our valued partners,” shared SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio.

 â€śTogether, we’re not just generating cost savings – we’re shaping a more sustainable future by supporting long-term environmental goals of our partners while contributing to the Philippines’ green transition,” said Green Heat Corporation Director Glenn Tong. Green Heat is one of SM’s solar PV system providers.

A large building with many parking lots AI-generated content may be incorrect.

SM City Butuan with its solar photovoltaic (PV) panels. 

A model for sustainable development

Beyond its environmental and economic benefits, SM’s implementation of solar PV systems serves as a progressive model for public-private partnerships (PPPs). By collaborating with the DOE, SM gains access to technical expertise and financial incentives while helping the country meet its sustainability goals. This approach promotes innovation, creates jobs, and sets a precedent for other commercial establishments to follow.

DOE’s support for sustainable energy development

“The DOE has implemented sustainable energy development strategies and institutionalized national and local capabilities, and we are heartened by the strong support we have received from both the private and public sectors,” said DOE Undersecretary Rowena Cristina Guevara in her opening address at the Sustainable Energy Awards. 

To learn more about SM’s various sustainability initiatives, visit www.smsupermalls.com/smcares.

LOOK: Nationwide Craze of HONOR X9c 5G Seen as Big Crowds Flock Over First Day Sale

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HONOR Fans seen lining up during the First Day Sale of HONOR X9c 5G in SM City Sucat, Cagayan De Oro, Tuguegarao, and Mall of Asia

Leading global smart devices provider HONOR Philippines just dropped its newest viral smartphone, the HONOR X9c 5G nationwide. Starting January 25, successful pre-orders can now claim their HONOR X9c 5G at any HONOR Experience Stores or online via Lazada, Shopee, and TikTok Shop.

Alongside the much-awaited availability of HONOR X9c 5G nationwide, HONOR also opens its newest Experience Stores in SM City Sucat, SM City Cagayan De Oro Downtown, and SM City Tuguegarao.

@digi_phl

The toughest HONOR X9c 5G seamlessly integrates outstanding durability, long-lasting battery life, stunning display quality, photography capabilities, & advanced AI experience. #HONORX9c5G #TheToughestPhone #AllAngleTripleDefense

♬ Natural Emotions – Muspace Lofi

“We are truly overwhelmed with the support of HONOR fans all over the Philippines. This is our biggest turnout yet and this inspires us even more to serve them better. We are very far from over and we will only keep doing what’s best for our loyal customers,” shared Stephen Cheng, Vice President of HONOR Philippines.

Malupiton at HONOR Experience Store SM City Sucat!

HONOR Star and TikTok sensation graced the grand opening of SM City Sucat together with HONOR Philippines National Sales Head Blake Garcia, Go-to-Market Director Steven Yan, Owner of Power Premium Ms. Gina Poblete, and SM Sucat Tenant Relations Manager Joanna Kristine de Villa.

Coming in three exciting colors; Jade Cyan, Titanium Purple, and Titanium Black, HONOR X9c 5G is now officially available for only Php 16,999 in-store and online via Lazada, Shopee, and TikTok Shop.

For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.

For more information and exciting announcements, you may visit HONOR’s website, or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines).

About HONOR 

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.