Category: SM Cyberzone

SM Supermalls’ Bold New Era: All for You

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From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.

SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030.

SM Sta. Rosa (Yulo) in Nuvali coming 2026

The opening of SM North EDSA in 1985 forever changed how Filipinos shopped, dined, and connected. From that single vision grew a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. Today, SM celebrates this legacy as both a retail hub and a trusted partner, community builder, and symbol of continuity for generations.

A Legacy Anchored on Trust

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

This philosophy has guided SM through decades of growth and transformation, from opening the country’s first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SM’s New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.

Flagship Destinations that Redefine Retail

Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SM’s ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.

All For You

This vision reflects more than just physical expansion. It highlights SM’s long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.

“This New Era is not about adding more malls,” Tan said. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.” He added, “Our vision is clear. We are building the next generation of malls for the next generation of Filipinos.”

With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.

40 Years of Partnership

The anniversary is being marked nationwide with over 4,000 exclusive partner-powered deals across all 88 malls, SM’s biggest shopping celebration yet. The milestone underscores SM’s unique position, a company that has grown hand in hand with its tenants while remaining the most loved retail channel, deeply woven into the daily lives of Filipino families.

“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”

Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You

SM Supermalls, one of Southeast Asia’s largest mall developers with 88 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.

SM City Marilao’s Super Spelling Bee Draws 124 Young Spellers in Bulacan

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The word war continues as 124 young spellers from different parts of Bulacan participated in the highly anticipated SM Super Spelling Bee at SM City Marilao. 

After a successful debut last year, the SM Super Spelling Bee is making its much-awaited return, inviting young spelling champs from across the country to take the stage, test their skills, and revitalize their love for spelling. 

At SM City Marilao, participants aged 10 to 12 from both public and private schools across Bulacan exhibited competency and sportsmanship through a live spelling showdown. Representing MAYI Montessori School, Christoff Rei A. Delos Reyes from Plaridel, Bulacan, was declared elimination round champion. 

Delos Reyes received Php 10,000 worth of SM Gift Certificates from SM Supermalls and another Php 10,000 worth of Gift Cards from National Book Store. Moreover, Delos Reyes advances to the Grand Finals at SM Mall of Asia, where he stands a chance to win up to Php 50,000 in cash and SM Gift Certificates, Php 150,000 worth of National Bookstore gift cards, Php 20,000 in Jollibee gift certificates, a brand-new laptop from Power Mac Center, and tuition discounts from  National University (NU).

This year’s edition is extra special as SM Supermalls celebrates its 40th year, a milestone that reflects its continued growth and dedication to creating spaces where families can learn, connect, and enjoy meaningful experiences. In today’s era, SM Supermalls continues to evolve with you, making every visit more than just a trip to the mall.The excitement doesn’t stop as SM City Baliwag is hosting another Super Spelling Bee elimination round on September 13, with a period of application ongoing until September 12. Visit www.smsupermalls.com/superspellingbee for more details, or download the SM Malls Online app to register: https://click.smmallsonline.com/DFqS/8vg2yplz.

Explore, experience, and live the tech life this August at SM’s Tech Fair!

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Tech is everywhere. It’s in the way we create, work, and play, adding a little more excitement to the things we love. From smart gadgets that simplify your daily grind to pop culture experiences that bring communities together, tech isn’t just about the future–it’s about making life more fun, connected, and more YOU!

This August, SM malls in Marilao, Baliwag, and Pulilan invite you to explore, experience, and live the tech life at the SM Tech Fair! From August 1 to 31, SM transforms its spaces into tech wonderlands where innovation meets lifestyle, and where your favorite gadgets are right at your fingertips.

A new gadget shopping experience

Forget the old-school way of just browsing shelves. SM Bulacan malls are flipping the script by creating immersive and interactive zones where you can actually experience what’s next. Imagine smart devices that respond to your voice, fitness gadgets that track every move like a personal coach, and hands-on exhibits where you can try before you buy.

And because we know tech is also about fun, expect a whole layer of mixed reality adventures—from scavenger hunts that win you SM vouchers, to larger-than-life gadgets you’ll definitely want on your feed, to interactive walls that make browsing feel like a game.

A person wearing virtual reality goggles Description automatically generated

Enjoy discounts on your devices at Cyberzone

And of course, your ultimate tech and gadgets hub–Cyberzone–is leading the celebration! To kick off SM Supermalls’ 40th anniversary, Cyberzone is prepping a special lineup of premium gadgets from top brands only available during Tech Month. Think of it as a huge limited-edition drop you don’t want to miss. So, whether you are into gaming, lifestyle gadgets, or just looking for what’s new, Cyberzone is your place to go! 

Where tech meets culture: Pop Central is the place to be

And because tech doesn’t live in a vacuum, SM Bulacan malls are making space for the communities that bring it to life. Your fave SM malls will have a vibrant hub for all things geek and pop culture called Pop Central! Picture cosplay competitions with jaw-dropping costumes, tabletop card game meetups, and tournaments where strategies come alive, live gaming tournaments that turn mall spaces into battlegrounds, and collectible exhibits that will have every toy enthusiast swooning. Add in local illustrators showcasing their art, and you’ve got a creative mash-up of tech, style, and fandoms.

Deals that make you go, “Add to Cart!”

But what’s a tech celebration without a little retail therapy? The Great Gadget Sale is here with jaw-dropping discounts of up to 50% off your dream devices. Whether it’s upgrading your phone, getting that sleek smartwatch, or finally leveling up your gaming setup, this is the time to do it in-store or via the SM Malls Online app! Plus, SM’s fintech partners are rolling out special rebates and flexible payment plans, making it even easier to grab the gadgets you’ve been eyeing.

So why just scroll about the future online when you can step right into it? Explore it. Experience it. Live it—only at SM malls in Marilao, Baliwag, and Pulilan.

Time to LEVEL UP with SM’s Cyber Month 2024

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SM Bulacan malls gear up for a month-long thrill-fest in tech, gadgets, and gaming

Tech buffs, gadget experts, and gaming enthusiasts unite! This August, SM malls in Marilao, Baliwag, and Pulilan invite you to evolve, upgrade, and LEVEL UP your life with the latest tech innovations at this year’s SM Cyber Month 2024!

SM Bulacan malls have some amazing activities lined up for Cyber Month! Think immersive gaming tournaments, showcases of the latest gadgets for shoppers to experience firsthand, and, of course, exclusive deals and sales that await tech lovers of every age. Isn’t that exciting?

But Cyber Month isn’t just about celebrating innovative, interesting, and exciting developments in tech. SM wants YOU at the forefront of the ever-changing tech landscape, ready to give you immersive experiences, show you limitless possibilities, and make you ready to LEVEL UP your lifestyle!

If you’re into gadgets, consoles, and the latest and greatest tech products on the market, SM Cyberzone will be featuring these and more at the Gadget Expo! Get ready to see what the biggest tech brands have to offer and have fun with their experiential displays, pop-up booths, and more!

But the fun doesn’t stop there! SM Bulacan malls are ready to LEVEL UP the entire month of August! Get your hands on the hottest deals at SM’s Great Gadget Sale, with up to 60% off on select items at Cyberzone. You’ll also find exclusive sales on SM Malls Online.

Plus, even MORE activities are set to thrill the community! Find the “CTRL+ALT+PLAY!” gaming hub dedicated to gamers of all ages with Mobile Legends Tournament on August 31 at SM City Marilao. Cosplayers and collectors will also get their spotlight as SM Bulacan malls transform into spaces for these fun-loving, pop culture enthusiasts.

Cyber Month is sure to be a blast, so don’t miss out! Whether you’re a casual gamer who appreciates the simplicity of a user-friendly program, or a complete technophile who is excited to see where digital and technological developments take us, SM Bulacan malls and Cyberzone definitely have something that will get you ready to LEVEL UP!

For more information and to stay updated, visit http://www.smsupermalls.com or follow the official Facebook pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan now and be part of this exciting event that celebrates all things tech! See you at the Cyber Month 2024 launch and at your nearest Cyberzone!

HONOR unveils Limited-edition HONOR 90 5G Peacock Blue, opens Experience Store in SM City Dasmariñas

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HONOR Philippines PR Manager Pao Oga, Retail Sales Director Tom Yuan, GTM Manager Steven Yan, and Brand Marketing Manager Joepy Libo-on with EC Panda Store OIC Evelyn Enong

The highly-anticipated HONOR 90 5G Peacock Blue has officially arrived in the Philippines and was seen during the opening of the HONOR Experience Store in SM City Dasmariñas, located at the Level 2 Cyberzone. The new limited-edition color officially hit stores on November 15 and until supplies last, you can get a FREE HONOR Gift box worth Php 2,499 for every purchase. 

“This is another momentous event for us, having back-to-back celebration with the opening of our HONOR Experience Store in SM City Dasmariñas and of course the unveiling of the much-awaited HONOR 90 5G Peacock Blue. The year is far from over and so are we so for our HONOR fans, stay tuned,” said HONOR Philippines Vice President Stephen Cheng. 

The successful store opening was officiated by HONOR Philippines GTM Manager Steven Yan, PR Manager Pao Oga, Brand Marketing Manager Joepy Libo-on, and Retail Sales Director Tom Yuan with EC Panda SM City Dasmariñas Store OIC Evelyn Enong. 

HONOR 90 5G is now in stunning limited-edition Peacock Blue variant 

Launched in August this year, HONOR 90 5G prides its flagship triple camera system consisting of a 200MP Main Camera with a 1/1.4-inch sensor, a 12 MP ultra-wide and macro camera with a 112° field of view and a 2MP Depth Camera that helps the camera more accurately gauge distance. Supporting multi-frame fusion, noise reduction algorithm and pixel binning to achieve the light-capturing performance that is equivalent to having large 2.24µm pixels(16-in-1), the 200MP Main Camera produces excellent high dynamic range (HDR) photos and detailed, bright shots in low light situations. 

Its superb display supports the industry’s highest Pulse Width Modulation (PWM) Dimming frequency of 3840Hz, effectively minimizing the strain it puts on users’ eyes when it is set at low brightness. The display also features Dynamic Dimming which simulates natural light to alleviate eye fatigue, as well as HONOR’s Circadian Night Display technology which filters blue light and promotes natural melatonin secretion to improve user sleep quality at night. 

HONOR Philippines just opened its newest Experience Store in SM City Dasmariñas and officially unveiled the limited-edition HONOR 90 5G Peacock Blue!

The new limited-edition HONOR 90 5G Peacock Blue is now available for only Php 24,990 in all HONOR Experience and partner stores or online via Lazada (https://bit.ly/3YAczVu), Shopee (https://bit.ly/45snjI6), and TikTok Shop (bit.ly/HONOR905G-TikTok). 

For more announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.Â