Category: SM Malls

SM Supermalls’ Bold New Era: All for You

From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.

SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030.

SM Sta. Rosa (Yulo) in Nuvali coming 2026

The opening of SM North EDSA in 1985 forever changed how Filipinos shopped, dined, and connected. From that single vision grew a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. Today, SM celebrates this legacy as both a retail hub and a trusted partner, community builder, and symbol of continuity for generations.

A Legacy Anchored on Trust

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

This philosophy has guided SM through decades of growth and transformation, from opening the country’s first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SM’s New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.

Flagship Destinations that Redefine Retail

Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SM’s ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.

All For You

This vision reflects more than just physical expansion. It highlights SM’s long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.

“This New Era is not about adding more malls,” Tan said. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.” He added, “Our vision is clear. We are building the next generation of malls for the next generation of Filipinos.”

With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.

40 Years of Partnership

The anniversary is being marked nationwide with over 4,000 exclusive partner-powered deals across all 88 malls, SM’s biggest shopping celebration yet. The milestone underscores SM’s unique position, a company that has grown hand in hand with its tenants while remaining the most loved retail channel, deeply woven into the daily lives of Filipino families.

“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”

Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You

SM Supermalls, one of Southeast Asia’s largest mall developers with 88 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.

SM City Marilao’s Super Spelling Bee Draws 124 Young Spellers in Bulacan

The word war continues as 124 young spellers from different parts of Bulacan participated in the highly anticipated SM Super Spelling Bee at SM City Marilao. 

After a successful debut last year, the SM Super Spelling Bee is making its much-awaited return, inviting young spelling champs from across the country to take the stage, test their skills, and revitalize their love for spelling. 

At SM City Marilao, participants aged 10 to 12 from both public and private schools across Bulacan exhibited competency and sportsmanship through a live spelling showdown. Representing MAYI Montessori School, Christoff Rei A. Delos Reyes from Plaridel, Bulacan, was declared elimination round champion. 

Delos Reyes received Php 10,000 worth of SM Gift Certificates from SM Supermalls and another Php 10,000 worth of Gift Cards from National Book Store. Moreover, Delos Reyes advances to the Grand Finals at SM Mall of Asia, where he stands a chance to win up to Php 50,000 in cash and SM Gift Certificates, Php 150,000 worth of National Bookstore gift cards, Php 20,000 in Jollibee gift certificates, a brand-new laptop from Power Mac Center, and tuition discounts from  National University (NU).

This year’s edition is extra special as SM Supermalls celebrates its 40th year, a milestone that reflects its continued growth and dedication to creating spaces where families can learn, connect, and enjoy meaningful experiences. In today’s era, SM Supermalls continues to evolve with you, making every visit more than just a trip to the mall.The excitement doesn’t stop as SM City Baliwag is hosting another Super Spelling Bee elimination round on September 13, with a period of application ongoing until September 12. Visit www.smsupermalls.com/superspellingbee for more details, or download the SM Malls Online app to register: https://click.smmallsonline.com/DFqS/8vg2yplz.

Explore, experience, and live the tech life this August at SM’s Tech Fair!

Tech is everywhere. It’s in the way we create, work, and play, adding a little more excitement to the things we love. From smart gadgets that simplify your daily grind to pop culture experiences that bring communities together, tech isn’t just about the future–it’s about making life more fun, connected, and more YOU!

This August, SM malls in Marilao, Baliwag, and Pulilan invite you to explore, experience, and live the tech life at the SM Tech Fair! From August 1 to 31, SM transforms its spaces into tech wonderlands where innovation meets lifestyle, and where your favorite gadgets are right at your fingertips.

A new gadget shopping experience

Forget the old-school way of just browsing shelves. SM Bulacan malls are flipping the script by creating immersive and interactive zones where you can actually experience what’s next. Imagine smart devices that respond to your voice, fitness gadgets that track every move like a personal coach, and hands-on exhibits where you can try before you buy.

And because we know tech is also about fun, expect a whole layer of mixed reality adventures—from scavenger hunts that win you SM vouchers, to larger-than-life gadgets you’ll definitely want on your feed, to interactive walls that make browsing feel like a game.

A person wearing virtual reality goggles

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Enjoy discounts on your devices at Cyberzone

And of course, your ultimate tech and gadgets hub–Cyberzone–is leading the celebration! To kick off SM Supermalls’ 40th anniversary, Cyberzone is prepping a special lineup of premium gadgets from top brands only available during Tech Month. Think of it as a huge limited-edition drop you don’t want to miss. So, whether you are into gaming, lifestyle gadgets, or just looking for what’s new, Cyberzone is your place to go! 

Where tech meets culture: Pop Central is the place to be

And because tech doesn’t live in a vacuum, SM Bulacan malls are making space for the communities that bring it to life. Your fave SM malls will have a vibrant hub for all things geek and pop culture called Pop Central! Picture cosplay competitions with jaw-dropping costumes, tabletop card game meetups, and tournaments where strategies come alive, live gaming tournaments that turn mall spaces into battlegrounds, and collectible exhibits that will have every toy enthusiast swooning. Add in local illustrators showcasing their art, and you’ve got a creative mash-up of tech, style, and fandoms.

Deals that make you go, “Add to Cart!”

But what’s a tech celebration without a little retail therapy? The Great Gadget Sale is here with jaw-dropping discounts of up to 50% off your dream devices. Whether it’s upgrading your phone, getting that sleek smartwatch, or finally leveling up your gaming setup, this is the time to do it in-store or via the SM Malls Online app! Plus, SM’s fintech partners are rolling out special rebates and flexible payment plans, making it even easier to grab the gadgets you’ve been eyeing.

So why just scroll about the future online when you can step right into it? Explore it. Experience it. Live it—only at SM malls in Marilao, Baliwag, and Pulilan.

SM celebrates 40 SUPER YEARS with over 3,500 amazing deals!

To mark its 40th anniversary, SM Supermalls is treating you to a massive celebration with 3,500+ deals from your favorite brands and stores nationwide! 

Shop, Swipe, and Redeem via the SM Malls Online app from August 1 to September 9, 2025.

Get ready for exclusive promos, epic finds, and surprises you won’t want to miss—happening across 88 SM malls! 

Celebrate with us and discover why everything’s better at SM.

Check out the complete list of deals here: https://gosm.link/SMMallsOnlineSuperDeals

Built to protect: SM Prime’s flood mitigation strategy

SM Prime Holdings (SM Prime), a pioneer in sustainability initiatives in the Philippines, has long been committed to environmental stewardship and building resilient structures. From its early adoption of water recycling and innovative energy management programs to operationalizing renewable energy and waste management, SM Prime has consistently prioritized sustainability. This commitment was further underscored by the company’s active participation in the recent Asia Pacific Ministerial Conference on Disaster Risk Reduction, hosted by the Department of Environment and Natural Resources and the Office of Civil Defense. At the conference, Hans Sy, Chairman of the Executive Committee, emphasized the critical role of resilience in urban populations and how innovation and multi-sectoral collaboration are essential for the country’s sustainable development.

The Philippines is highly vulnerable to natural hazards, especially tropical cyclones and typhoons, making disaster risk management (DRM) and resilient infrastructure crucial. SM Prime employs a hydrological survey approach in building locations to determine flood susceptibility. 

SM City Marikina prioritizes safety with flood mitigation measures, ensuring a secure and comfortable environment for the community.

SM City Marikina, elevated on 246 concrete stilts, allows floodwaters to flow beneath, keeping occupants safe during severe weather events.

A strong example of such resilience lies in SM City Marikina, whose unique structure was lauded by the United Nations Office for Disaster Risk Reduction. Built beside the Marikina River, an area prone to flooding during severe weather events, SM City Marikina stands on 246 concrete stilts. This innovative design allows floodwaters to flow beneath the structure, leaving the mall and its occupants safe and dry. During Typhoon Ondoy (Ketsana) in 2009, which devastated surrounding areas, SM City Marikina remained intact, serving as a refuge for those affected by the disaster. Similar to the stilts methodology, SM City Cabanatuan’s lower ground parking level serves as a temporary catchment basin.

SM City Cabanatuan demonstrates SM Prime’s dedication to flood mitigation through its robust design. 

SM City Cabanatuan’s lower ground parking level doubles as a temporary flood catchment basin, a crucial element of our flood mitigation strategy. 

Beyond these two malls, this promise of flood resilience is present in other properties. A key innovation employed by SM Prime is the implementation of rainwater catchment basins in its malls. These massive underground tanks, similar in size to swimming pools, collect and store rainwater from the street level, mitigating flooding in surrounding communities. Twenty-nine SM Supermalls across the country are equipped with these basins, boasting a combined capacity of 85,400 cubic meters – enough to fill over 34 Olympic-sized swimming pools!

Built to protect, SM City Masinag incorporates a rainwater catchment basin to minimize the impact of heavy rainfall.

SM City Masinag’s rainwater catchment basin collected 8,652.60 cubic meters of rainwater during Super Typhoon Carina.

Designed with the community in mind, SM City Masinag incorporates flood mitigation measures for safety.

These catchment basins have proven invaluable during recent typhoons. For instance, SM City Masinag’s rainwater catchment basin played a crucial role during Super Typhoon Carina (Gaemi) last July 2024, effectively managing the increased water volume. It collected 8,652.60 cubic meters of rainwater, equivalent to 264 gallons of water. As the first SM mall equipped with a rainwater catchment basin, SM City Masinag was strategically built in a historically flood-prone area, serving as a catch basin for water flowing down from upper Antipolo. In the second half of 2024, SM malls prevented an estimated total of 46,405 cubic meters of rainwater–the volume of 18 Olympic-sized swimming pools–from flooding the surrounding areas.

Mr. Gareth Aboy, a resident and former officer of Vermont Phase 1 Association near SM City Masinag, expressed his gratitude: “The residents of Vermont Park Executive Village of Antipolo would like to extend our thanks and appreciation to SM City Masinag for always being there in our times of need. Thank you for keeping your doors open for our immediate daily needs, your elevated parking spaces for our vehicles, and for keeping your water catchment basin open to help drain the water from our flood-prone village. SM City Masinag has always been and will continue to be a treasure for the residents of Vermont Park Executive Village of Antipolo.”

Sustainability and resilience are at the core of SM Prime’s business strategy. The company invests significantly in these measures, recognizing that the benefits – safer communities, environmental protection, and enhanced business continuity – far outweigh the costs. SM Prime remains committed to building a more resilient future for the communities it serves.

A brighter 2025 for Filipinos: SM Prime evolves with renewable energy

Imagine a world powered by the sun, the ultimate source of life. As climate change worsens due to fossil fuel use, sustainable energy alternatives are more crucial than ever. The Philippines, with its abundant sunlight, is uniquely positioned to harness solar power and help combat climate change. In 2024, Manila experienced around 4,440 hours of daylight, which translates to a significant potential for solar energy production.

SM Prime recognized this potential early on. In 2014, SM North EDSA became the first commercial property in the Philippines to install solar photovoltaic (PV) panels on its roof, achieving the largest installation in Southeast Asia at the time. This move signaled the beginning of SM Prime’s commitment to renewable energy and energy efficiency.

SM Supermalls President Steven Tan explains, “SM’s environmental sustainability began with energy and water conservation. Revolutionizing our malls’ energy efficiency through renewable sources magnifies our responsibility to serving people and the planet.”

Today, SM Supermalls operates 44 malls with solar PV systems, generating a combined peak energy of 51.6 megawatts (MW). The largest installation is at SM City Santa Rosa. With a total of 96,000 solar panels across malls in Luzon and Visayas, SM Prime holds the Philippines’ largest solar energy portfolio, covering around 33 hectares. These efforts are a vital part of the company’s Net Zero by 2040 strategy, aimed at reducing its carbon footprint.

This 51.6 MW capacity significantly cuts carbon emissions, providing clean energy that powers thousands of homes or removes thousands of cars from the roads. It also reduces the need for coal, offering environmental benefits for both the planet and local communities.

The solar power generated directly fuels essential mall operations like lighting and escalators, reducing SM Supermalls’ reliance on the national grid. This, in turn, helps stabilize the power supply, reducing the risk of outages and easing the burden on electricity providers. By tapping into clean, renewable energy, SM Prime is contributing to a more sustainable future for the Philippines.

SM Prime’s sustainability efforts extend beyond solar energy. The company also focuses on waste management, water conservation, and air quality initiatives, all designed to minimize environmental impact. Through these comprehensive measures, SM Prime strives to create a positive change while ensuring responsible, innovative operations.

In sum, SM Prime’s large-scale adoption of solar PV systems, combined with its broader environmental initiatives, exemplifies its dedication to creating a sustainable future for the Philippines. By leading in renewable energy and sustainability, SM Prime is helping pave the way for a cleaner, greener, and brighter tomorrow.

SM Mall of Asia Complex: A benchmark in resilience and innovation

The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.

Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”

Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being. 

“We believe that safety is the cornerstone of thriving communities,” Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board. 

Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.

SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.

Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.

One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.

The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.

Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.

To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges. 

These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.

The wave return feature redirects water back into the bay, providing protection from high waves.

The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.

The complex’s resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness. 

The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.

SM Prime’s dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations.  The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.

SM Prime’s longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.

Tech Brands JBL Concept Store & Power Mac Center Opens at SM City Marilao

SM City Marilao officially welcome powerhouse tech brands JBL Concept Store and Power Mac Center, serving Bulakenyos the latest and greatest in entertainment and gadgets.

When in need of epic sounds and high-quality music, trust that JBL Concept Store is an excellent place to visit. From portable Bluetooth speakers, different types of headphones, theater speakers, to pro audio, JBL remains to be one of the top brands in the market. Discover what’s new and visit JBL Concept Store located at the second level of SM City Marilao.

If you are in search for the best smart gadgets there is, it is definitely the perfect time to drop by Power Mac Center in SM City Marilao. Located at the 2nd level of the mall, the latest store offers the widest range of Apple devices, Apple accessories, and premium partner brands. Go take a peek and be one of the lucky shoppers to hit exclusive promos at PMC SM City Marilao this holiday season.

Vibe your way to more exciting stores and events to unveil on the remaining months of 2024. For more information and to stay updated, follow the official Facebook page of SM City Marilao.

Time to LEVEL UP with SM’s Cyber Month 2024

SM Bulacan malls gear up for a month-long thrill-fest in tech, gadgets, and gaming

Tech buffs, gadget experts, and gaming enthusiasts unite! This August, SM malls in Marilao, Baliwag, and Pulilan invite you to evolve, upgrade, and LEVEL UP your life with the latest tech innovations at this year’s SM Cyber Month 2024!

SM Bulacan malls have some amazing activities lined up for Cyber Month! Think immersive gaming tournaments, showcases of the latest gadgets for shoppers to experience firsthand, and, of course, exclusive deals and sales that await tech lovers of every age. Isn’t that exciting?

But Cyber Month isn’t just about celebrating innovative, interesting, and exciting developments in tech. SM wants YOU at the forefront of the ever-changing tech landscape, ready to give you immersive experiences, show you limitless possibilities, and make you ready to LEVEL UP your lifestyle!

If you’re into gadgets, consoles, and the latest and greatest tech products on the market, SM Cyberzone will be featuring these and more at the Gadget Expo! Get ready to see what the biggest tech brands have to offer and have fun with their experiential displays, pop-up booths, and more!

But the fun doesn’t stop there! SM Bulacan malls are ready to LEVEL UP the entire month of August! Get your hands on the hottest deals at SM’s Great Gadget Sale, with up to 60% off on select items at Cyberzone. You’ll also find exclusive sales on SM Malls Online.

Plus, even MORE activities are set to thrill the community! Find the “CTRL+ALT+PLAY!” gaming hub dedicated to gamers of all ages with Mobile Legends Tournament on August 31 at SM City Marilao. Cosplayers and collectors will also get their spotlight as SM Bulacan malls transform into spaces for these fun-loving, pop culture enthusiasts.

Cyber Month is sure to be a blast, so don’t miss out! Whether you’re a casual gamer who appreciates the simplicity of a user-friendly program, or a complete technophile who is excited to see where digital and technological developments take us, SM Bulacan malls and Cyberzone definitely have something that will get you ready to LEVEL UP!

For more information and to stay updated, visit http://www.smsupermalls.com or follow the official Facebook pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan now and be part of this exciting event that celebrates all things tech! See you at the Cyber Month 2024 launch and at your nearest Cyberzone!