The innovative breakthrough event was spearheaded by the executive and leaders of HONOR Philippines: Mr. Tom Yuan, Retail Sales Director; Mr. Sean Yuan, Country Manager; and Mr. Stephen Cheng, Vice President.
HONOR Philippines is growing stronger than ever. In just three years since its re-entry into the Philippine market, the global tech brand has achieved milestone after milestoneânow culminating in the expansion of its Philippine office at GLAS Tower Ortigas, a testament to its remarkable success and vision for the future.
The office expansion marks more than just an increase in spaceâit stands as a testament to HONOR Philippinesâ rapid rise and growing influence in the country. This milestone is fueled by back-to-back product launches, strong consumer demand, and the brandâs unwavering commitment to delivering consistent innovation tailored to the needs of Filipinos.
Since reestablishing its operations in 2022, HONOR has swiftly climbed the ranks to become one of the most recognized and trusted tech brands in the Philippines. Its diverse portfolioâfrom affordable devices to premium, AI-powered flagshipsâhas struck the perfect balance between breakthrough technology and accessibility, resonating strongly with Filipino consumers.
âThis office expansion is a reflection of our growth story here in the Philippines,â said Sean Yuan, Country Manager of HONOR Philippines. âIn just three short years, weâve gone from reintroducing the HONOR brand to becoming one of the fastest-growing tech companies in the country.â
Stephen Cheng, Vice President of HONOR Philippines, added, âOur expansion enables us to better serve our Filipino consumers while setting the stage for even bigger opportunities ahead.â
HONOR Leaders joining the photo opportunity, from L-R:Â Mr. Pao Oga, PR Manager; Mr. Alvin Clyde de Guzman, Ecommerce Manager; Mr. Hans Mora, Service Manager; Mr. Eason de Guzman, Digital Marketing Manager and Content Lead; Mr. Tom Yuan, Retail Sales Director; Mr. Sean Yuan, Country Manager; Mr. Stephen Cheng, Vice President; Ms. Rachelle Ramirez, HR Manager; Mr. Robert Beltran, Business Development Manager; Ms. Joepy Libo-on, Brand Marketing Manager; and Mr. Anthony Avery Ventigan, Creative Manager.Â
 HONORâs local growth mirrors its global momentum, with the brand earning recognition as one of the most dynamic players in the international smartphone and IoT market. The expansion of its Philippine headquarters highlights the countryâs strategic importance to HONORâs regional and global roadmap.
With its growing team, expanded office space, and robust lineup of upcoming devices, HONOR Philippines is poised for an even brighter futureâone that continues to push the boundaries of innovation, strengthen its partnerships, and deliver technology that truly empowers every Filipino.
From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.
SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030.
SM Sta. Rosa (Yulo) in Nuvali coming 2026
The opening of SM North EDSA in 1985 forever changed how Filipinos shopped, dined, and connected. From that single vision grew a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. Today, SM celebrates this legacy as both a retail hub and a trusted partner, community builder, and symbol of continuity for generations.
A Legacy Anchored on Trust
âAt SM, weâve always believed that success is shared,â said Steven T. Tan, President of SM Supermalls. âFrom the very beginning, SM was built on trust and relationships. We only win when our partners win.â
This philosophy has guided SM through decades of growth and transformation, from opening the countryâs first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SMâs New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.
Flagship Destinations that Redefine Retail
Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SMâs ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.
Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.
All For You
This vision reflects more than just physical expansion. It highlights SMâs long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.
âThis New Era is not about adding more malls,â Tan said. âIt is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.â He added, âOur vision is clear. We are building the next generation of malls for the next generation of Filipinos.â
With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.
40 Years of Partnership
The anniversary is being marked nationwide with over 4,000 exclusive partner-powered deals across all 88 malls, SMâs biggest shopping celebration yet. The milestone underscores SMâs unique position, a company that has grown hand in hand with its tenants while remaining the most loved retail channel, deeply woven into the daily lives of Filipino families.
âFor four decades, youâve been with us every step of the way and for that, maraming salamat,â Tan said. âAs we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.â
Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You
SM Supermalls, one of Southeast Asiaâs largest mall developers with 88 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.
As environmental challenges continue to grow, SM Prime Holdings, Inc. believes that the journey to a better future is built on the mindful choices we make each day and the stronger communities we form when we act together.
This is the heart of the SM Green Movement, SM Primeâs sustainability initiative and call to action for communities across the country. Born during the height of the pandemic, the Green Movement began with personal storiesâemployees choosing to reduce waste, conserve water, and use energy responsibly, even while under lockdown. These simple acts planted the seeds for something bigger: a movement that brings together the company, communities, and the country in pursuit of shared prosperity and a more climate-resilient future.
Focusing on waste, water, and energy, the SM Green Movement translates ambitious sustainability goals into everyday practices.
It inspires suppliers, partner-tenants, residents, guests, and mallgoers alike to play their part in shaping greener, more livable cities. Each initiative is anchored on SM Primeâs mission: to achieve net-zero emissions by 2040, advance water stewardship, and work towards a waste-free future.
“The SM Green Movement is our way of showing careâcare for our planet, and care for the people who live in it,” said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. âWeâre not just building malls, homes, or officesâweâre building opportunities for everyone to be part of the solution. And the best part is, it starts with what we do every day.â
Collaboration That Drives Real Change
At the core of the Green Movement is a belief in the power of partnership. Lasting change is not a solo endeavorâit thrives through collaboration.
SM Prime continues to work hand-in-hand with local government units, NGOs, schools, community groups, and individuals to co-create solutions that meet both environmental needs and everyday realities.
“Our strength as a company comes from our ability to mobilize people around a common cause,â said San Agustin. âThe SM Green Movement is all about collective impact. Every bottle recycled, every drop of water saved, every watt conserved adds up.â
A Movement for Generations to Come
Today, the SM Green Movement is a growing platform for advocacy and action. With every new story, every new supporter, and every green step taken, SM Prime is helping to reframe sustainability as something within reach of every Filipino.
About the SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.
Photos
With a 3.785-Megawatt peak (MWp) solar power capacity, the SM City Fairview solar photovoltaic (PV) system has 6,882 solar modules over a total area of 4.3 hectares, currently making it the largest rooftop solar PV system on a commercial building in the country.
At SM City Baguio, water is given a second life. Its water treatment facility helps conserve this vital resource while supporting a greener, more resilient future.
At the Mall of Asia Complex, water trucks carrying 100% recycled water help keep the propertyâs greenery thriving while promoting responsible water use.
Bin it right! SM Cares promotes proper waste segregation with clearly marked bins for recyclables, disposables, and compostablesâhelping communities take part in building a waste-free
Tech is everywhere. Itâs in the way we create, work, and play, adding a little more excitement to the things we love. From smart gadgets that simplify your daily grind to pop culture experiences that bring communities together, tech isnât just about the futureâitâs about making life more fun, connected, and more YOU!
This August, SM malls in Marilao, Baliwag, and Pulilan invite you to explore, experience, and live the tech life at the SM Tech Fair! From August 1 to 31, SM transforms its spaces into tech wonderlands where innovation meets lifestyle, and where your favorite gadgets are right at your fingertips.
A new gadget shopping experience
Forget the old-school way of just browsing shelves. SM Bulacan malls are flipping the script by creating immersive and interactive zones where you can actually experience whatâs next. Imagine smart devices that respond to your voice, fitness gadgets that track every move like a personal coach, and hands-on exhibits where you can try before you buy.
And because we know tech is also about fun, expect a whole layer of mixed reality adventuresâfrom scavenger hunts that win you SM vouchers, to larger-than-life gadgets youâll definitely want on your feed, to interactive walls that make browsing feel like a game.
Enjoy discounts on your devices at Cyberzone
And of course, your ultimate tech and gadgets hubâCyberzoneâis leading the celebration! To kick off SM Supermallsâ 40th anniversary, Cyberzone is prepping a special lineup of premium gadgets from top brands only available during Tech Month. Think of it as a huge limited-edition drop you donât want to miss. So, whether you are into gaming, lifestyle gadgets, or just looking for whatâs new, Cyberzone is your place to go!
Where tech meets culture: Pop Central is the place to be
And because tech doesnât live in a vacuum, SM Bulacan malls are making space for the communities that bring it to life. Your fave SM malls will have a vibrant hub for all things geek and pop culture called Pop Central! Picture cosplay competitions with jaw-dropping costumes, tabletop card game meetups, and tournaments where strategies come alive, live gaming tournaments that turn mall spaces into battlegrounds, and collectible exhibits that will have every toy enthusiast swooning. Add in local illustrators showcasing their art, and youâve got a creative mash-up of tech, style, and fandoms.
Deals that make you go, âAdd to Cart!â
But whatâs a tech celebration without a little retail therapy? The Great Gadget Sale is here with jaw-dropping discounts of up to 50% off your dream devices. Whether itâs upgrading your phone, getting that sleek smartwatch, or finally leveling up your gaming setup, this is the time to do it in-store or via the SM Malls Online app! Plus, SMâs fintech partners are rolling out special rebates and flexible payment plans, making it even easier to grab the gadgets youâve been eyeing.
So why just scroll about the future online when you can step right into it? Explore it. Experience it. Live itâonly at SM malls in Marilao, Baliwag, and Pulilan.
Haier Philippines officially launched its latest innovationâthe Haier Mini LED TV. This was done in strategic partnership with Abenson. The launch took place during a vibrant, experience-driven event. It was held at Abensonâs Quezon Avenue Flagship Store. The theme was âWhere Color Meets Innovation.â The event showcased how cutting-edge technology can elevate home entertainment. It also highlighted smart living for Filipino households.
Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineupâit embodies Haierâs ongoing commitment to creating smarter, more connected homes for the Filipino market. âWeâre not just unveiling a new television,â she said, âweâre presenting a smarter way of living.â
Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abensonâs pride in being Haierâs exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. âItâs about pushing the boundaries of how we see, hear, and experience the world from our living rooms,â she said.
A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TVâdesigned with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.
Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the televisionâs cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.
Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday livesâwhether for music, gaming, or smart home livingâhighlighting its immersive visuals, smart features, and stylish design.
Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TVâs performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. âThis isnât just a displayâitâs a digital hub for your home,â he stated during his presentation.
The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.
In his closing speech, Mr. Xuhong Yan reaffirmed Haierâs long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. âThis launch is just the beginning,â he noted. âWe are building a smarter, brighter futureâone home at a time.â
The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.
Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begunâand this year, casting your vote just got a whole lot easier.
Voters fill the venue at SM North EDSA during the Barangay and Sangguniang Kabataan Elections in 2023.
In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to homeâliterally.
Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether youâre a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experienceâone step (or escalator ride) at a time.
Who Can Vote in the Mall?
Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.
5:00 AM â 7:00 AM â Priority: Seniors, PWDs, Pregnant voters
7:00 AM â 7:00 PM â Regular voting hours
Can I Bring Someone to Help Me Vote?
Yes, a relative (up to 4th degree) or Electoral Board member may assist.
Can My Companion Vote at the Mall Too?
Only if their precinct was also officially transferred to the same mall.
Hereâs a list of the participating SM Supermalls where you can conveniently vote this coming May 12:
SM City Manila
SM City North EDSA
SM City Fairview
SM City Sucat
SM City Bicutan
SM City BF ParaĂąaque
SM City East Ortigas
SM City Southmall
SM City Cauayan
SM City Baliwag
SM City Tarlac
SM City Batangas
SM City Santa Rosa
SM City Puerto Princesa
SM City Legazpi
SM City Iloilo
SM City Consolacion
SM CDO Uptown
SM CDO Downtown
SM City Butuan
SM Supermalls offers a convenient mall voting experience for the 2025 elections, with 20 SM malls where people can vote.
From Luzon to Mindanao, SM Supermalls is proud to open its doorsârent-freeâfor the benefit of Filipino voters. And donât worry, COMELECâs got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.
Why mall voting works
The goal? A smoother, more inclusive voting experienceâespecially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areasâall in a familiar and accessible setting.
âWe believe democracy should be inclusive, convenient, and secure,â shared Junias Eusebio, Vice President for Mall Operations at SM Supermalls. âBy offering our malls as voting venues, weâre not just making it easier to voteâweâre helping empower every Filipino to make their voice heard.â
People sit and observe the proceedings, awaiting the election results at SM North EDSA.
Democracy meets convenience
This isnât SMâs first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.
Plan ahead
Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.
Letâs all do our partâvote smart, vote safe, and vote comfortably.
Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide âTrash to Cashâ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermallsâ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.
Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermallsâ commitment to responsible environmental stewardship.
Encouraging sustainable habits with tangible impact
The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over âą28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.
âTTC is more than just a recycling programâitâs a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,â said SM Supermalls President Steven Tan.
A student weighs recyclables with his teacher at SM Cares’ Trash to Cash, proving that every small effort adds up to a greener future.
SM employees and tenant partners join in by bringing piles and bags of recyclable waste.
A caring call to action: Be part of the change
As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.
Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.
Segregating our trash plays a vital role in diverting waste from the landfills.
How to participate in Trash to Cash
With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.Â
To learn more about TTC and other sustainability initiatives under SMâs Waste-Free Future campaign, follow @SMCaresOfficial on social media.
Leading the ribbon-cutting ceremony for the newest HONOR Experience Store in Robinsons Ilocos are HONOR Philippinesâ Public Relations Manager Pao Oga, Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz.
Ilocos Norte, Philippines, March 22, 2025 â HONOR Philippines proudly unveiled its newest Experience Store at Robinsons Ilocos, marking another milestone in the brandâs expansion. Alongside this grand opening, HONOR introduced the HONOR X8c, a sleek and innovative smartphone tailored to meet the dynamic lifestyle of its users. Â
The event brought together HONOR fans, tech enthusiasts, media partners, and key figures from HONOR Philippines for a celebration of style and innovation. Leading the ceremonial ribbon cutting were HONOR Philippinesâ Public Relations Manager Pao Oga, alongside Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz. Their presence underscored the brandâs commitment to growth and collaboration in the region.
A Day of Festivities and Excitement
The celebration began with a warm welcome from host Jaynard Lamarca, setting the tone for a vibrant and engaging program. Attendees were treated to an exclusive performance by local talent Michelle Pascual, who added a musical flair to the festivities.
Interactive games like the âGuess the Phone Challengeâ and âColor Dodge Gameâ brought the audience closer to HONORâs newest offerings, with participants walking away with exciting prizes, including cash rewards. These activities allowed attendees to experience the innovative features of the HONOR X8c firsthand, demonstrating its durability, sleek design, and powerful performance.
Where Style Meets Performance
All smiles while they check out the features of the New HONOR X8c
The HONOR X8c takes center stage with features that combine style and cutting-edge technology:
Durability: A 5-star SGS Premium Performance rating ensures superior resistance against drops and water exposure.
Powerful Specs: 512GB Ultra-Large Storage and 16GB RAM for seamless multitasking and large media storage.
Innovative Features: MAGIC OS 9.0 for a personalized experience and a 50MP front camera with HONOR AI Eraser to elevate selfies.
âThe opening of our newest Experience Store in Robinsons Ilocos is a testament to our commitment to making innovative technology accessible to every Filipino. The HONOR X8c, with its stylish design and powerful features, reflects our dedication to empowering users to go beyond,â shared Pao Oga during his opening remarks.
Affordable Innovation
Available for just Php 13,999, the HONOR X8c combines affordability with innovation. Customers who pre-ordered the smartphone and claimed it during the event were rewarded with freebies, including the HONOR Gift Speaker II and HONOR Earbuds II.
Celebrating Growth and Community
The event concluded with heartfelt thanks to HONORâs loyal fans, media partners, and the Robinsons Ilocos team for their support. Guests explored the newly opened Experience Store, designed to provide an immersive and personalized retail experience.
Colors, Pricing, and Availability
The HONOR X8c is available in Midnight Black, Moonlight White, and Marrs Green. It can now be purchased at HONOR Experience Stores nationwide and online via Lazada, Shopee, and TikTok Shop.
For more information, visit HONORâs official website at http://www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines).
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONORâs portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiencesâfrom Milksha’s first-ever concept store in the Philippines to exciting store openingsâhereâs what awaits you at The Block and beyond.
The Block: A Hub of Exciting New Stores
Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.
Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.
Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.
Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its âFun, Royal, and Filipinoâ approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.
Cool, colorful, and packed with flavor, Bebang Halo-Haloâs best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148â178, itâs the creamiest way to enjoy this Filipino favorite!
Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Bookedâs beloved English-language collection with Kinokuniyaâs curated Japanese titles.
From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.
Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japanâs iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, youâll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.
Itâs not just a shop; itâs a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.
Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether youâre after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.
Each visit is more than just a shopping tripâitâs a celebration of your fandom, where nostalgia and discovery meet.
Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metroâs first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. Itâs the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.
Beyond The Block: New Experiences Across the Mall
Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.
Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.
Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.
From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.
Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experienceâeach cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, itâs the premium beef and the hands-on grilling process that truly elevate the experience. Itâs the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.
Coming Soon
While many new stores are already open, thereâs more to look forward to in the coming months:
Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
All Aboard: A whimsical destination set to open its doors.
KKV: Offering a vibrant mix of trendy lifestyle essentials.
With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Donât miss out on these new and upcoming openingsâplan your visit today and be the first to experience everything thatâs new!
For updates and more information, visit smsupermalls.com or follow @smsupermalls on social media.
SM Supermalls #HomeOfFirsts
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A new song collaboration from SB19 & G22, a holiday promo, & a beauty launch from Acer Philippines make the season brighter.
There is so much to celebrate this holiday season with Acer Philippines! Acer is bringing joy with a song featuring Acer ambassadors SB19 and G22, an amazing promo with discounts and free fits, and the launch of a new product line that promises to give you beautiful hair. All these good tidings were celebrated during the #AcerAtingPasko event at the SM Mall of Asia Music Hall.
âAll these activities and promos are Acerâs gifts to our valued customers who continue to make us the top consumer and gaming notebook brand in the Philippines,â said Sue Ong-Lim, Managing Director at Acer Philippines.
Sing along to #AcerAtingPasko by SB19 and G22
From Acer to the Acer family comes “Ating Pasko,” a heartwarming song by Acer ambassadors SB19 and G22. The music video, filmed in Taiwan during SB19 and G22’s visit to Acer headquarters, captures the spirit of gratitude and togetherness during the holidays. The song was composed by Brenan C. Espartinez and produced by Brenan C. Espartinez and Paolo Miguel O. RaĂąeses.
Spread the holiday cheer with the #AcerMaligayangPasko promo
Get up to Php5,000 off on Acer products and up to Php10,000 worth of appliance center e-gifts with every purchase of a qualifying Acer and Predator laptop. Customers must register their purchased product warranty within one week of purchase by visiting https://warranty.acer.com.ph. After completing the registration requirements, Acer will validate the customerâs credentials within five business days. Upon successful validation, a certificate of warranty registration will be sent to the customerâs provided email address.
If the registered product is eligible for the promotion, an e-gift will be sent to the customerâs provided email address and mobile number within five (5) days from warranty registration. The e-gift may be redeemed at any SM Appliance or Abenson Appliance Store nationwide.
Have a sparkling holiday season with Acerpure Beauty
Finally, Acerpure launches its much-awaited hair drying and styling tools!
The Acerpure Beauty HD1 is an ionic hair dryer with a 22 million anion technology that helps to reduce frizz and add shine to your hair. It has a unique ProDry Nozzle that evenly distributes heat to dry your hair quickly while preventing damage. It also has a five-minute ultra-quick dry function, perfect for busy days.
The Acerpure Beauty HD2 is a 2-in-1 ionic hair dryer and styler that comes with 7 styler attachments for versatile hair styling. It features a high-speed brushless DC motor, 2.2 hundred million anion technology, and a 3-minute ultra-quick dry function. It also has a hair care AI mode, a smart clean function, and a portable, ultra-lightweight design.
âWe are very excited to bring Acerpure Beauty to the Philippines. Like other Acerpure products, these will help make peopleâs lives easier,â said Princess Laosantos, Senior Marketing Manager at Acer Philippines.
Acerpure Beauty products are currently at a special price through the Acerpure Sparkling Holiday Promo. The Hair Dryer is priced at Php1,299 from Php1,999, while the Hair Styler is priced at Php4,999 from Php5,999. Only purchases made from Acerpure Authorized Resellers, Acer Concept Stores, and Acer Philippines Online Stores are qualified for the promo. The promotion runs until December 31, 2024.
For more information about the Acer, follow Acer Philippines on Facebook, X (formerly Twitter), and Instagram, or visit http://www.acer.com.
About Acer
Founded in 1976, Acer is one of the world’s top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer’s 7,700 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit http://www.acer.com for more information.
A student weighs recyclables with his teacher at SM Cares’ Trash to Cash, proving that every small effort adds up to a greener future.
SM employees and tenant partners join in by bringing piles and bags of recyclable waste.
Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.
Segregating our trash plays a vital role in diverting waste from the landfills.
PHL Technology Blog 