The innovative breakthrough event was spearheaded by the executive and leaders of HONOR Philippines: Mr. Tom Yuan, Retail Sales Director; Mr. Sean Yuan, Country Manager; and Mr. Stephen Cheng, Vice President.
HONOR Philippines is growing stronger than ever. In just three years since its re-entry into the Philippine market, the global tech brand has achieved milestone after milestone—now culminating in the expansion of its Philippine office at GLAS Tower Ortigas, a testament to its remarkable success and vision for the future.
The office expansion marks more than just an increase in space—it stands as a testament to HONOR Philippines’ rapid rise and growing influence in the country. This milestone is fueled by back-to-back product launches, strong consumer demand, and the brand’s unwavering commitment to delivering consistent innovation tailored to the needs of Filipinos.
Since reestablishing its operations in 2022, HONOR has swiftly climbed the ranks to become one of the most recognized and trusted tech brands in the Philippines. Its diverse portfolio—from affordable devices to premium, AI-powered flagships—has struck the perfect balance between breakthrough technology and accessibility, resonating strongly with Filipino consumers.
“This office expansion is a reflection of our growth story here in the Philippines,” said Sean Yuan, Country Manager of HONOR Philippines. “In just three short years, we’ve gone from reintroducing the HONOR brand to becoming one of the fastest-growing tech companies in the country.”
Stephen Cheng, Vice President of HONOR Philippines, added, “Our expansion enables us to better serve our Filipino consumers while setting the stage for even bigger opportunities ahead.”
HONOR Leaders joining the photo opportunity, from L-R:Â Mr. Pao Oga, PR Manager; Mr. Alvin Clyde de Guzman, Ecommerce Manager; Mr. Hans Mora, Service Manager; Mr. Eason de Guzman, Digital Marketing Manager and Content Lead; Mr. Tom Yuan, Retail Sales Director; Mr. Sean Yuan, Country Manager; Mr. Stephen Cheng, Vice President; Ms. Rachelle Ramirez, HR Manager; Mr. Robert Beltran, Business Development Manager; Ms. Joepy Libo-on, Brand Marketing Manager; and Mr. Anthony Avery Ventigan, Creative Manager.Â
 HONOR’s local growth mirrors its global momentum, with the brand earning recognition as one of the most dynamic players in the international smartphone and IoT market. The expansion of its Philippine headquarters highlights the country’s strategic importance to HONOR’s regional and global roadmap.
With its growing team, expanded office space, and robust lineup of upcoming devices, HONOR Philippines is poised for an even brighter future—one that continues to push the boundaries of innovation, strengthen its partnerships, and deliver technology that truly empowers every Filipino.
Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier.
Voters fill the venue at SM North EDSA during the Barangay and Sangguniang Kabataan Elections in 2023.
In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to home—literally.
Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time.
Who Can Vote in the Mall?
Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.
5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
7:00 AM – 7:00 PM — Regular voting hours
Can I Bring Someone to Help Me Vote?
Yes, a relative (up to 4th degree) or Electoral Board member may assist.
Can My Companion Vote at the Mall Too?
Only if their precinct was also officially transferred to the same mall.
Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:
SM City Manila
SM City North EDSA
SM City Fairview
SM City Sucat
SM City Bicutan
SM City BF Parañaque
SM City East Ortigas
SM City Southmall
SM City Cauayan
SM City Baliwag
SM City Tarlac
SM City Batangas
SM City Santa Rosa
SM City Puerto Princesa
SM City Legazpi
SM City Iloilo
SM City Consolacion
SM CDO Uptown
SM CDO Downtown
SM City Butuan
SM Supermalls offers a convenient mall voting experience for the 2025 elections, with 20 SM malls where people can vote.
From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.
Why mall voting works
The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.
“We believe democracy should be inclusive, convenient, and secure,” shared Junias Eusebio, Vice President for Mall Operations at SM Supermalls. “By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.”
People sit and observe the proceedings, awaiting the election results at SM North EDSA.
Democracy meets convenience
This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.
Plan ahead
Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.
Let’s all do our part—vote smart, vote safe, and vote comfortably.
A united commitment for brighter communities! Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.
SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.
The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.
A Shared Commitment to Uplifting Communities Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.
During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”
Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”
Impacting Lives Through Clean Energy and Sustainability The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.
The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.
Looking Forward: Building a Better Future Together This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.
For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.
About SM Cares SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.
About Global Peace Foundation Philippines The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.
SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha’s first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.
The Block: A Hub of Exciting New Stores
Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.
Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.
Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.
Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.
Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!
Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.
From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.
Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.
It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.
Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.
Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.
Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.
Beyond The Block: New Experiences Across the Mall
Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks – goodness in every cup.
Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.
Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.
From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.
Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.
Coming Soon
While many new stores are already open, there’s more to look forward to in the coming months:
Stuff’d: An exciting new spot for kebabs, burritos, and quesadillas.
All Aboard: A whimsical destination set to open its doors.
KKV: Offering a vibrant mix of trendy lifestyle essentials.
With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!
For updates and more information, visit smsupermalls.com or follow @smsupermalls on social media.
SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.
The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.
Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”
Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being.
“We believe that safety is the cornerstone of thriving communities,” Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board.
Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.
SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.
Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.
One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.
The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.
Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.
To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges.
These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.
The wave return feature redirects water back into the bay, providing protection from high waves.
The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.
The complex’s resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness.
The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.
SM Prime’s dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations. The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.
SM Prime’s longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.
The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.
In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.
If you’re interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year’s ICC!
SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.
Claim your HONOR PayDay Sale vouchers from July 13-July 17!
Checkout and have better payment options sans breaking the bank with HONOR, a leading global technology provider, only on July 15 via Lazada and Shopee for the 0% interest installment voucher. If you haven’t checked out the last double-digit sale, this is the perfect time to have your desired HONOR gadgets.
“We love treating the HONOR fans! It’s high time to buy your well-deserved HONOR gadgets! Stay tuned as we’re nearing the grand launch for HONOR 200, another addition to our roster of quality products,” said Stephen Cheng, Vice President of HONOR Philippines.Â
The PayDay Sale runs from July 13 to July 17, but the 0% interest installment voucher is redeemable only on July 15. HONOR fans can purchase HONOR X6 for as low as Php 930/month for 3 months, the HONOR X5 Plus for as low as Php 1,363/month for 3 months, and the HONOR X7b for as low as Php 2,463/month for 3 months.
The HONOR 70 remains on sale for as low as Php 16,790 from its original price of Php 26,990 with FREE HONOR JBL Go 3; the HONOR X9a is such a steal from its original price of Php 16,990 down to Php 11,790 with FREE Bluetooth Speaker II. The same freebie applies to HONOR 90 Lite available for only Php 8,790 from its original price of Php 12,990. Lastly, in the premium high-end category, the HONOR Magic5 Pro is worth the hype from its original price of Php 59,990 down to Php 48,990 with FREE JBL Flip 5.
Big news to watch out for is the arrival of the AI Portrait Master HONOR 200 on July 17! Catch it live on Facebook: https://bit.ly/HONOR200SeriesLaunch_PR and get a chance to win your very own HONOR 200! Stay tuned for the full mechanics on HONOR Philippines’ social media platforms: (Facebook.com/HonorPhilippines), (Instagram.com/honorph/) and : (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.
After its exciting VivaTech debut, fans have been wondering if the HONOR 200 Series is coming soon in the Philippines
Leading smart devices provider, HONOR, is still on a high after its successful debut of HONOR 200 Series during VivaTech 2024, one of Europe’s largest tech and innovation showcases. The new HONOR 200 Series has a very promising specs that will redefine the Ai technology.
“HONOR 200 Series is really a DSLR killer and HONOR fans across the nation should really watch out whether this will arrive in the Philippines or not. Ai is the name of the game right now and we are confident that we have an edge in this in this category,” HONOR Philippines Vice President Stephen Cheng said.
HONOR 200 Series seen in Paris Launch
The much-awaited HONOR 200 Series was already launched in Paris on June 12. Inspired from Studio Harcourt’s legendary portrait photography techniques, the HONOR 200 Series uses AI to replicate the studio’s iconic lighting and shadow effects, ensuring studio-quality portraits with every shot.
For more exciting announcements, head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR 
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.