Samsung Electronics Co., Ltd. today announced the launch of Galaxy Buds3 FE, the newest addition to the Galaxy Buds lineup. As part of Samsung’s mission to expand its audio innovation to more people, Galaxy Buds3 FE are designed to deliver premium features at an accessible price. Buds3 FE bring more users into the Galaxy ecosystem with an iconic Blade design, upgraded audio performance, and Galaxy AI1 capabilities.
Galaxy Buds3 FE are designed to offer an enhanced audio experience. Impactful enhancements in the Galaxy Buds lineup build off innovations in core features including Active Noise Cancellation (ANC), call quality, battery life, comfort and more to allow users the freedom to listen where they want, when they want and how they want.
Building on Samsung’s understanding of sound as the most essential part of the user experience, Galaxy Buds3 FE were made for the quiet moments on a crowded train, a call on a windy street and the playlist that powers the walk home. With a larger speaker2, Buds3 FE deliver rich, powerful sound with deep bass and clear treble. Enhanced ANC4 reduces ambient noise, creating a more immersive listening experience. Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate your voice, ensuring conversations remain clear even in noisy environments. The call experience is also improved by the adjusted microphone position, which is optimized for voice pickup with microphones facing towards the user’s mouth.
Ease of use is central to the Galaxy Buds3 FE design with intuitive controls that facilitate effortless interactions. Users can simply pinch the Blade to make selections or swipe for volume control. It’s also easier to connect via the pairing button on the cradle for transitions between Galaxy devices.5 With Auto Switch, Galaxy Buds3 FE actively detects audio activity and transfers the connection seamlessly for continuous listening across all of your Galaxy devices.
Additionally, AI features and the Buds3 FE design ensure that queuing up the next playlist or translating a conversation from one language to another is always just a word or long press away. When phrases like “Hey Google” are used, Buds3 FE can listen, understand, and respond without a screen or hands – just the user’s voice7. The experience is fast, natural, and conversational, designed to feel more like talking to a friend than using a device. Users can also check their daily agenda or email without removing their phone from their pocket or bag. For translation8, they can use Buds3 FE with the Galaxy AI Interpreter9 app on their smartphone to listen to a lecture in a foreign language or have a conversation with someone in another language.
The Galaxy Buds3 FE Blade Design represents the Galaxy lineup’s distinct visual identity. With a matte dual-tone finish and semi-transparent accents, it reflects a balance of simplicity and expressive detail for a modern but playful aesthetic.
Galaxy Buds3 FE mark a new chapter in expanding the Galaxy Experience. Designed for users who want reliable performance, smart features, and a stylish design at a great value, Galaxy Buds3 FE make it easier than ever to join the Galaxy ecosystem. The earbuds also offer seamless integration with Galaxy devices, including quick access from system settings and app-free control from any screen.
Galaxy Buds3 FE will be progressively available starting September 19, 2025, for only ₱6,990.
Compact in size, bold in capability – Galaxy Z Flip7 redefines the flip phone experience.
Samsung Electronics Co., Ltd. today unveiled the Galaxy Z Flip7, a compact AI phone with multimodal capabilities, powered by a new FlexWindow. Small enough to slip into a pocket, yet powerful enough to deliver the handiest assistance, it melds Galaxy AI with a now edge-to-edge FlexWindow, a flagship level camera and an ultra-compact and iconic design. From intuitive voice AI to the best selfie capabilities, the Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability.Â
“Galaxy Z Flip7 is proof that big intelligence can come in a small, pocket-sized form factor,” said TM Roh, President and Acting Head of the Device eXperience (DX) at Samsung Electronics. “By bringing rich multimodal AI capabilities and seamless functionality to the FlexWindow, we’ve created a device that adapts, anticipates and empowers users, unlocking a smarter, more intuitive way to engage with the world.”
Biggest, Brightest FlexWindow Yet
Content spills elegantly from edge-to-edge on the Galaxy Z Flip7’s stunning FlexWindow display, which brings essentials front and center and makes it easy to type out quick messages, check schedules at a glance and snap high-quality selfies. Galaxy Z Flip’s brightest FlexWindow yet delivers a super-smooth refresh rate, so everything looks vivid and feels fluid – even when outside on a sunny day.
The 4.1-inch Super AMOLED FlexWindow is the largest ever on a Galaxy Z Flip, with edge-to-edge usability that enables users to see and do more on the cover screen.
With 2,600 nits of peak brightness and a smooth 120Hz refresh rate on both the main display and the FlexWindow, Galaxy Z Flip7 enables ultra-fluid scrolling, streaming and gaming. Plus, the FlexWindow gets an upgrade with Vision Booster, enhancing outdoor visibility so users can stay connected wherever they are.
The main display is a 6.9-inch Dynamic AMOLED 2X,built for an ultra-smooth, immersive experience.
Thinnest Yet Durable Galaxy Z Flip
Galaxy Z Flip7 is crafted for portability and puts powerful performance right in the palm of the user’s hand. With its compact size and sleek silhouette, it slips effortlessly into a small pocket or purse, perfect for whatever the day brings. Whether catching calls during a coffee outing or snapping pictures at the store – no need to worry about the inevitable drops and bumps along the way. It’s also built to last and engineered to handle the rigors of daily use.
Weighing just 188 gramsand measuring only 13.7mm when folded, Galaxy Z Flip7 is the slimmest Galaxy Z Flip yet.
The cover and back are protected by Corning® Gorilla® Glass Victus® 2.
The Armor FlexHinge is thinner than the hinge on the previous generationandfeatures a restructured design and high-strength materials for smoother folds and long-lasting durability.
A robust Armor Aluminum Frame provides a tough exterior for resilience.
Power That Lasts Longer and Works Smarter
While the Galaxy Z Flip7 has been slimmed down and refined throughout, it now features a bigger battery and an even bigger display – all in a more compact form. With the largest battery ever in the Galaxy Z Flip series, it delivers enough additional power to watch an extra movie without charging. Users can stream music or listen to podcasts during long commutes, edit photos on the fly and share updates throughout the day without missing a beat.
The 4,300mAh battery is the largest ever on a Galaxy Z Flip, delivering up to 31 hours of video play time on a single charge.
The Galaxy Z Flip7 is powered by the latest 3nm processor, customized for Galaxy and fit for today’s lifestyle with an even more powerful CPU, GPU and NPU than Galaxy Z Flip6.
Samsung DeX comes to a Galaxy Z Flip7 for the first time, enabling it to instantly transform into a handy workstation: users can flip it open, connect to a screen and instantly get PC-like tools for enhanced multitasking.
Pocket-Perfect AI
With FlexWindow enhanced for greater usability and Galaxy AI that is smarter and more intuitive than ever, Galaxy Z Flip7 introduces a new era of convenience and functionality, empowering users to search with their voice, get answers and take action directly on FlexWindow. Powered by the newest One UI 8 and Android 16 right out of the box, it delivers true multimodal AI experiences optimized for the Flip’s iconic design, with many tasks now able to be handled right from the cover screen. This intuitive, one-handed experience enhances productivity and introduces even more personalization options, making the Galaxy Z Flip7 a smart and handy companion, whether a user is traveling around the globe or simply navigating a busy day.
Galaxy Z Flip7 brings a new level of AI-powered personalization, tailored to users’ style and routine. From curated wallpaper suggestions to emoji, color and widget customization, the FlexWindow becomes a dynamic extension of a user’s personality. Whether prepping for travel or matching the mood, personalization is effortless and always evolving.
Gemini Live is now available directly on the FlexWindow, enabling users to search for information with their voice and complete tasks – hands-free. Plus, all this information can be stored in Samsung Notes for easy access later. It’s like having a personal assistant, right on the cover screen. Â
With camera sharing on Gemini Live, getting real-time help is as easy as pointing the camera. Whether packing for a trip or choosing an outfit, users can simply show Gemini what they’re looking at. Ask questions like, “Which of these outfits is better for the weather in Seoul?” Gemini will respond, just like a helpful friend would.Â
Now Bar shows real-time app activity, podcast progress and alerts right on the cover screen, and it’s now integrated with even more third-party apps. A quick glance at the FlexWindow lets users check on the ETA of their rideshare, see what song is playing, peek at the latest football scores, and so much more.
Now Brief provides even more personalized daily updates including traffic, reminders, calendar events, and fitness summaries. Users can get personalized music and video recommendations based on subscriptions and interests, as well as easily access health and wellness data pulled from Samsung Health and Galaxy Watch.
The FlexWindow’s clock adapts and stretches to complement a user’s wallpaper, wrapping the font around faces or objects in the image to keep the time display clear. Whether it’s a close-up selfie or a scenic skyline, the lock screen ensures the clock remains visible without disrupting the image.
A Pocket-Sized Selfie Studio
Galaxy Z Flip7 brings flagship-level photography and Samsung’s best selfie camera yet. With Samsung’s advanced ProVisual Engine, it intelligently optimizes every scene to deliver crisp, detailed shots in any lighting, without any manual adjustments needed. From playful pet moments to zoomed-in festival shots and glowing sunset portraits, Galaxy Z Flip7 captures stunning results without a tripod or even unfolding the screen.
The dual rear camera system includes a 50MP Wideand a 12MP Ultra-Wide lens, delivering flagship-level clarity in any lighting, whether capturing scenic shots or snapping high-quality selfies directly from the cover screen.
With Enhanced Nightography, users can capture vivid photos in low-light environments through improved lighting adjustments and the removal of noise and blurred frames.Â
10-bit HDR provides richer color, deeper contrast and more life-like detail in video, no matter the time of day.
Galaxy Z Flip7 takes selfies to the next level, right from the FlexWindow. Real-Time Filters now lets users preview and perfect FlexCam shots instantly. And with the new Zoom Slider, users can quickly zoom in or out with just a swipe- making it perfect for capturing a full outfit or fitting everyone into the frame for a flawless group selfie.
With Dual Preview, the photographer and the subject can see the composition live on the FlexWindow, helping users nail the perfect shot on the first go.
Everyday pet moments become eye-catching shots with Portrait Studio in Photo Assist whether featuring a playful cartoon style, a quirky fisheye look or a polished, professional finish.
Samsung Galaxy Z Flip7 FE
Bringing the foldable experience to even more users, Samsung also announced Galaxy Z Flip7 FE. Compact when folded and expansive when opened, Galaxy Z Flip7 FE features a 6.7-inch Main Display for an immersive viewing experience. The 50MP FlexCam enables high-quality selfies and video in Flex Mode, letting users capture content hands-free, without even opening the device. Now Brief surfaces helpful updates – including weather, daily schedules and commute alerts – on the cover screen, in a layout optimized for Galaxy Z Flip7 FE’s compact form. Available in Black and White, it delivers a minimalist look that complements its intelligent, foldable design.
Future-Ready Mobile Security
As mobile experiences grow ever more intelligent and interconnected, Samsung is reinforcing the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. One UI 8 brings enhanced privacy to personalized AI experiences with the new Knox Enhanced Encrypted Protection (KEEP). KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more. With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.
Availability & Offers
The Galaxy Z Flip7 will be available for pre-order starting July 9, with general availability beginning August 1. The Galaxy Z Flip7 comes in Blue Shadow, Jetblack, Coralred and Mint(online exclusive) color options. The Galaxy Flip7 FE is available in Black or White (online exclusive).
Pre-order the Galaxy Z Flip7 and Galaxy Z Flip7 FE until July 31 and enjoy free storage upgrade worth ₱8,000*. You can also enjoy up to 18% savings, plus 0% installment up to 36 months via UnionBank, BDO, BPI, Metrobank, and HSBC. You can also enjoy up to 15% off, plus 0% installment up to 24 months via Eastwest, PNB, RCBC, and Security Bank at participating Samsung Authorized Stores nationwide. Online, you can also enjoy up to 13% savings via Samsung.com, Abenson.com, Lazada, and Shopee.
No credit card? Samsung Finance+ offers up to P14,000 off at zero processing fee for 24 months and up to P10,000 via Home Credit. For your peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements.Get expanded access to Google AI Pro and 2TB of cloud storage for 6 months at no cost with Galaxy Z Flip7 and Galaxy Z Flip7 FE.
Headlining the night were HORI7ON, EXO’s Xiumin & BINI as they welcomed a new era of Galaxy AI with the Galaxy Z Fold6 and Galaxy Z Flip6
MANILA, Philippines – Samsung recently unveiled a new era of creativity, connectivity, and self-expression across the Galaxy ecosystem at the Galaxy AI Festival at Bonifacio Global City, with immersive experience zones featuring the latest devices – the Galaxy Z Fold6 and the Galaxy Z Flip6 – and a night full of unforgettable performances from top artists.Â
Eager to know what unfolded? Read on for all the details!
Exhilarating performances from exceptional artists of the new era
The Galaxy AI Festival took off with exciting performances from world class performers brought together by Samsung. Local artist Maki kicked off the night with hit song “Dilaw” followed by an electrifying performance by Nation’s Girl Group, BINI with a back-to-back play of their best hits and featuring the trendy summer hymn, “Pantropiko”.Â
Then the vibe kept moving up with Juan Karlos and his playlist, which included hit song “Buwan,” while global Pop group HORI7ON took to the stage with their hits, “Lucky”, “Dash” and “Hit Me”. The amazing evening finished off with the much awaited Kpop idol, EXO member, singer, and actor, Xiumin, seized the stage, headlining the festival and took the audience’s breath away with performing fan favorites, “Serenity”, “Beyond”, “Brand New”, and more!Â
#TeamGalaxy’s Janine Gutierrez also took the stage to share her love for the latest Galaxy devices and how Galaxy AI is helping her pursue her new passion. Â
Experience a new frontier of Galaxy AI at the Galaxy Voyage Experience Space
During the festival, guests also entered a new era of productivity, creativity, creativity and self-expression using the latest Galaxy AI features at the Galaxy Voyage Experience Space set at the festival grounds, an immersive zone that allowed everyone to discover a new world of possibilities.
Productivity features were demonstrated to highlight how Galaxy AI can help you work more efficiently. Improved Circle To Search with Google can help with learning such as showing how to solve math problems – not only does it show you the answer, it also displays the solution to help you learn along the way.
Transcript Assist uses AI technology to transcribe voice recordings into text with Galaxy AI, so you can also summarize and even translate voice recordings. A newly added Composer from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps, even reflecting your tone by analyzing previous posts.
Meanwhile, creativity and connectivity features were showcased to exemplify that there’s so much more to life – the all-new Sketch to image allows you to create more sophisticated art pieces by generating image options when you simply sketch or draw on the photos in Gallery or Note screen. The Dual Screen Mode Interpreter is an improved version of the interpreter which allows you to translate conversations back-to-back, hands-free and more naturally.
The Galaxy Z Flip6 also features FlexCam Auto Zoom – just set down the device anywhere and it can do the angling for you – along with interactive and ambient FlexCam Wallpapers to showcase your style.
Samsung also continued to innovate on the design of both devices, which now have an ergonomic squared-off symmetrical straight edge design and a matte finish. It’s the slimmest and lightest Galaxy Z series ever, optimized for portability. Both Fold and Flip are also equipped with Armor Aluminum and Corning® Gorilla® Glass Victus® 2, new vapor chambers and a better hinge, making it the most durable Galaxy Z series yet.
Galaxy AI expands across the ecosystem
With the power of Galaxy AI, the Galaxy Buds3 series brings a new communication experience. Turn on Interpreter in Listening mode on Galaxy Z Fold6 or Flip6 with Galaxy Buds3 series to hear translations directly through your Galaxy Buds.
Sound can also be intelligently optimized as microphones in the Buds3 series analyze both internal and external sound in real time to enhance sound and Active Noise Cancellation (ANC) quality through Adaptive EQ and Adaptive Adaptive Noise Control. To deliver a premium audio experience, Galaxy Buds3 Pro is equipped with enhanced 2-way speakers with planar tweeter for sophisticated, precise high range sound production, and Dual Amplifiers for a crystal-clear sound experience on the go.
Meanwhile, Galaxy AI is also expanding to the Galaxy Watch7 and Galaxy Watch Ultra to enhance digital health, delivering personalized insights and tailored health experiences that enable a more comprehensive understanding of yourself through a holistic approach to everyday wellness. Galaxy Watch7 maximizes everyday wellness with personalized workouts along with intelligent and preventative health monitoring capabilities. Galaxy Watch Ultra – the newest addition to the Galaxy Watch lineup – is Samsung’s most capable smartwatch yet, designed for next level achievements.
Galaxy Watch7 and Galaxy Watch Ultra enable new, intelligent health experiences across the portfolio, making everyday wellness more meaningful
Samsung Electronics Co., Ltd. today announced the new Galaxy Watch7 and Galaxy Watch Ultra, expanding the power of Galaxy AI to more people through wearables designed to provide end-to-end wellness experiences for everyone.
These new additions to the wearables portfolio are central to Samsung’s vision for Galaxy AI to enhance digital health, delivering personalized insights and tailored health experiences that enable a more comprehensive understanding of yourself through a holistic approach to everyday wellness. Obtaining accurate, detailed, and advanced information on personal health is a key factor in this process, and Samsung’s accumulated sensor innovations on Galaxy Watch7 and Galaxy Watch Ultra are helping bring its vision to life. Galaxy Watch7 maximizes everyday wellness with personalized workouts along with intelligent and preventative health monitoring capabilities. Galaxy Watch Ultra – the newest addition to the Galaxy Watch lineup – is Samsung’s most capable smartwatch yet, designed for next level achievements.
“The latest additions to our wearables portfolio integrate Samsung’s most advanced technologies and innovations, enabling you to take control of your health and wellness with preventative healthcare solutions,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The intelligence, guidance and insights that are offered with Galaxy Watch7 and Galaxy Watch Ultra will help users turn data into meaningful insights and create a whole new era of expanded intelligent health experiences.”Â
Galaxy Watch7: Comprehensive Understanding Of Everyday Wellness
Galaxy Watch7 is designed to help you gain a holistic understanding of yourself. Galaxy Watch7 motivates you to create healthier days with more ways to support everyday wellness. You can accurately track over 100 workouts and build routines by combining various exercises with Workout Routine to achieve your goals. With Race, compare current and past performance in real-time to track progress and maintain motivation. Receive a complete body and fitness snapshot with Body Composition for a comprehensive understanding of your body.
In addition to the new advanced AI algorithm for sleep analysis, Galaxy Watch7 offers the De Novo FDA-authorized Sleep Apnea feature,providing a simple, proactive tool to check potential signs of sleep apnea. Receive real-time readings and alerts for abnormally high or low heart rates with Heart Rate monitoring, and get a deeper understanding of your heart health with Electrocardiogram (ECG) and Blood Pressure (BP) monitoring.
These advanced, in-depth monitoring and tailored insights are made possible thanks to Samsung’s most innovative hardware on Galaxy Watch7. An enhanced BioActive Sensor offers increased accuracy, empowering you to better understand yourself with comprehensive readings. For the first time, Galaxy Watch7 allows you to conveniently track advanced glycation end products (AGEs) right from your wrist with an AGEs Index. Strongly influenced by diet and lifestyle, AGEs reflect your overall biological aging process and provide an indication of metabolic health.
Equipped with the most powerful chip in the Galaxy Watch line-up, and for the first time a 3nm Processor, Galaxy Watch7 delivers a more seamless wearable experience with three times faster CPU and 30% improved power efficiency of application processor. In addition, Galaxy Watch7 is the first Galaxy smartwatch to feature a Dual-frequency GPS system, which can more precisely track location even in dense urban environments, enabling you to conquer wherever you are.
Featuring Samsung’s iconic circle design, Galaxy Watch7 allows you to match your personal style with new watch bands, including a ripple shape design and colorful stitch details, along with a variety of watch faces. Galaxy Watch7 also brings more intuitive and seamless experiences between connected Galaxy devices. Answer messages effortlessly with intelligent Suggested replies, which suggests suitable responses by analyzing previous conversations through Galaxy AI. With Double Pinch Gestures, easily control a Galaxy Watch and connected Galaxy smartphone even when your hands are full, to make every day more convenient.
Galaxy Watch7 will be available in two sizes, 40mm and 44mm. Galaxy Watch7 40mm is available in Green and Cream, while Galaxy Watch7 44mm is available in Green and Silver.
Building on the foundation of Galaxy Watch7’s advanced health monitoring features and powerful hardware, Galaxy Watch Ultra – the newest and most powerful addition to the Galaxy Watch portfolio – further unlocks enhanced fitness experiences for next level achievements with ultimate intelligence and capabilities. Echoing Galaxy Watch’s circle design legacy, a new cushion design enhances protection and visual completeness, while a Dynamic Lug System for enhanced comfort empowers you to be the best version of yourself anywhere, anytime.
Premium capabilities built for extreme durability enable you to push limits and go further with a Titanium Grade 4frameand 10ATM water resistance. Additionally, Galaxy Watch Ultra operates at a wider range of altitudes, from 500 meters below sea level to 9,000 meters high for tracking advanced fitness experiences like swimming in the ocean to cycling in extreme environments.
Track multi-course workouts for a triathlon from swimming to cycling to running with new Multi-sports tile. Plus, new Functional Threshold Power (FTP)for cycling accurately measures maximum cycling power in just 4 minutes with AI-powered FTP metrics to unlock full potential based on indicators unique to you. Galaxy Watch Ultra also provides an advanced Personalized HR Zone, so you can workout at optimal intensity levels based on your physical capabilities.
With a newly added Quick Button, you can instantly initiate and control workouts and map other functions to suit your needs. Plus, you can activate an Emergency Siren for safety. Post-workout, check stats at a glance with dedicated watch faces for Galaxy Watch Ultra which automatically switch to Night Mode for optimal readability in the dark. Additionally, with a peak brightness of 3,000 nits, Galaxy Watch Ultra also ensures readability even in bright sunlight. For peace of mind during longer adventures, Galaxy Watch Ultra has the longest battery life within the Galaxy Watch line-up, offering up to 100 hours in Power Saving and 48 hours in Exercise Power Saving.
Galaxy Watch Ultra will be available in a 47mm size in Titanium Gray, Titanium White and Titanium Silver.
Galaxy Watch7 and Galaxy Watch Ultra are the first Android smartwatches powered by Wear OS 5, the most powerful release from Wear OS yet. Offering advanced performance and power efficiency, Wear OS 5 ensures you can enjoy more seamless and smooth interactions and use your Galaxy Watch for longer. In addition, you can maximize your wearable experience with access to a variety of popular apps right from your wrist, including Galaxy services, Google apps and fan-favorite third-party apps.
As always, the power of Samsung’s connected Galaxy ecosystem brings even greater benefits to unlock even more potential. You can receive a more seamless and accurate health analysis from a wider range of data by wearing Galaxy Watch, improving precision and accuracy day through night, especially for sleep.
Availability
Galaxy Watch7 and Galaxy Watch Ultra will be available for pre-order in select markets starting July 10, with general availability starting July 31.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
This July 10, more Galaxy AI features can be experienced in the latest Galaxy Z series and the entire Galaxy ecosystem. Early registrants for Galaxy Unpacked also get an e-voucher worth up to P7,000 and a chance to win a 65” Neo QLED 4K TV.
The next frontier of Galaxy AI is coming. Prepare to discover the power of Galaxy AI, now infused into the latest Galaxy Z series and the entire Galaxy ecosystem. Get ready for a world of possibilities as we enter a new phase of mobile AI.
On July 10, Samsung Electronics will host Galaxy Unpacked in Paris — where the iconic cultural nexus and trend epicenter becomes the perfect backdrop for the rollout of our latest cutting-edge innovations. The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel at 9:00 PM Philippine Time.
Stay tuned and make sure to visit https://news.samsung.com/ph/ for all upcoming teasers, trailers and updates ahead of Unpacked 2024.
Register now for Samsung Galaxy Unpacked by visiting https://www.samsung.com/ph/unpacked/. You can get an e-voucher worth up to P7,000 plus a chance to win a 65” Neo QLED 4K TV worth P135,999.
*Per DTI Fair Trade Permit No. FTEB-194997 Series of 2024
Samsung Philippines executives at the opening of the Galaxy AI Pop Up Store at Bonifacio High Street. (L-R: Marketing Communications Manager for Flagship Dominic Nacorda; Product Marketing Manager for Flagship MJ Marfori; Head of Product Marketing Jun Guevara; Mobile Experience Business Unit Head Blue Avelino; President Min Su Chu; Mobile Experience Business Director Daniel Choi; Project Manager for Mobile Experience Retail Marketing Group Junsik Kwon; Category Head for Flagship Devices Ria Castillo; Product Marketing Manager for Flagship Isabelle Kim; and Head of Corporate Marketing, Yna Quimson.
Samsung unveiled its revolutionary smartphone, the Galaxy S24 Series with its widely-anticipated mobile AI features, at 5th Avenue in Bonifacio Global City, where they held the massive and most epic #GalaxyAIFestival and opened the Galaxy AI Pop-up Store.
From breathtaking performances from K-pop superstar Sunmi and local artists like Lola Amour, CRWN, and Jess Connelly, to #TeamGalaxy Catriona Gray sharing the stage, find out what made this epic festival one to remember.
The Epic Stage at the Galaxy AI Festival
Galaxy fans and avid supporters poured into 5th Avenue to attend the Galaxy AI Festival, headlined by K-pop siren Sunmi who performed her chart-topping hits such as “Gashina” and “Siren”.
Meanwhile, beauty queen, youth advocate, and TV personality #TeamGalaxy Catriona Gray also shared how much she loves the Galaxy S24 series, expressing her amazement at this landmark phone’s AI features that make everyday epic so easy to achieve!
“I’ve been geeking out about the Galaxy S24 for the past week. Generative AI technology is such an innovation! I was praying that this existed when I was in school because some of the features in the [Galaxy] S24 are just going to streamline your productivity, your creativity, your gaming experiences when you want some of the leisure time, cause of course, we can’t be all work and no play over here!” she said.
Guests could definitely put these epic phones to the test during the AI Festival because, as Catriona attested, the Galaxy S24 series is great for capturing moments that mean a lot to all of us – especially at concerts with its Nightography features.
“It’s the superior concert phone, tried, tested and true – especially the night shots!” she said.
She also praised the Galaxy S24’s AI-powered productivity features. “I am a notetaker, through and through and the Notes app on my Samsung is my most go-to app. But the new Samsung Galaxy S24 Series has Notes Assist. So when for example, you’ve taken a plethora of notes, you’ve gone and watched a Ted Talk or you’re working on a project and you want to put all your thoughts down in one place. The AI feature on the S24 can actually summarize your notes!”
Not to be outdone, top local artists such as Lola Amour, Jess Connelly and CRWN also graced the night, their musical talent rounding out this amazing evening.
Guests were also given a shot at being their most epic selves with various interactive installations, showcasing how the Galaxy S24 Series’ incorporated meaningful intelligence that unleashes creativity and boosts their productivity and entertainment experience.
At the Galaxy AI experience zone, guests could try the Galaxy S24 Ultra’s suite of AI-powered tools and advanced Nightography features to create stunning content – most especially when the festivities went on into the night as the Galaxy S24 Ultra can capture more light in low light.
For guests who love to maximize every minute even when on the go, they dove into the power of Galaxy AI in the Galaxy AI-powered Productivity Area. The new Galaxy AI is perfectly designed to improve all aspects of life with astounding features such as Notes Assist, Circle to Search and many more.
Meanwhile, you can also find out just how the Galaxy S24 is making communication truly borderless with Live Translate and Chat Assist features.
Guests took home fun giveaways after visiting all the booths, with three lucky participants of the Galaxy AI TikTok contest taking home epic prizes such as a Galaxy S24 Ultra 256GB, a pair of round-trip tickets to South Korea, and a Galaxy S24 256GB.
Take home the new era of mobile AI experience at the Galaxy AI Pop-Up Store
At the opening of its Galaxy AI Pop-up Store at C1 Park Avenue in BGC, Samsung Electronic Philippines (SEPCO) President Min Su Chu introduced the new era of mobile AI. “We are very excited for Filipinos to experience Galaxy AI. When we launched the Galaxy S24 Series, we were looking forward to seeing our Pinoy users experience this new technology that will definitely usher in a new era of mobile AI and it’s great to see how enthusiastic the response to the Galaxy S24 Series has been. To have everyone here celebrate this new technology is definitely great and special.”
Inside the Pop-Up store, guests could explore the features of the Galaxy AI in more depth and take home a Galaxy S24 Series phone and accessories.
To test out its cameras in low light, guests can visit the Nightography area accessible at the content creation station. They can also enjoy an epic gaming session at the Gaming area, where they can witness life-like visuals made possible through the phone’s Ray Tracing feature and seamless play through a processor powered by the Snapdragon® 8 Gen 3 Mobile Platform. They can also test out AI-powered features at the Productivity Area that make everyday tasks so much easier, such as Note Assist, Circle to Search, Live Translator, Transcript Assist and many more.
The Samsung Galaxy S24 series is available through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com and MemoXpress Online.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
PHL Technology Blog 