The innovative breakthrough event was spearheaded by the executive and leaders of HONOR Philippines: Mr. Tom Yuan, Retail Sales Director; Mr. Sean Yuan, Country Manager; and Mr. Stephen Cheng, Vice President.
HONOR Philippines is growing stronger than ever. In just three years since its re-entry into the Philippine market, the global tech brand has achieved milestone after milestone—now culminating in the expansion of its Philippine office at GLAS Tower Ortigas, a testament to its remarkable success and vision for the future.
The office expansion marks more than just an increase in space—it stands as a testament to HONOR Philippines’ rapid rise and growing influence in the country. This milestone is fueled by back-to-back product launches, strong consumer demand, and the brand’s unwavering commitment to delivering consistent innovation tailored to the needs of Filipinos.
Since reestablishing its operations in 2022, HONOR has swiftly climbed the ranks to become one of the most recognized and trusted tech brands in the Philippines. Its diverse portfolio—from affordable devices to premium, AI-powered flagships—has struck the perfect balance between breakthrough technology and accessibility, resonating strongly with Filipino consumers.
“This office expansion is a reflection of our growth story here in the Philippines,” said Sean Yuan, Country Manager of HONOR Philippines. “In just three short years, we’ve gone from reintroducing the HONOR brand to becoming one of the fastest-growing tech companies in the country.”
Stephen Cheng, Vice President of HONOR Philippines, added, “Our expansion enables us to better serve our Filipino consumers while setting the stage for even bigger opportunities ahead.”
HONOR Leaders joining the photo opportunity, from L-R:Â Mr. Pao Oga, PR Manager; Mr. Alvin Clyde de Guzman, Ecommerce Manager; Mr. Hans Mora, Service Manager; Mr. Eason de Guzman, Digital Marketing Manager and Content Lead; Mr. Tom Yuan, Retail Sales Director; Mr. Sean Yuan, Country Manager; Mr. Stephen Cheng, Vice President; Ms. Rachelle Ramirez, HR Manager; Mr. Robert Beltran, Business Development Manager; Ms. Joepy Libo-on, Brand Marketing Manager; and Mr. Anthony Avery Ventigan, Creative Manager.Â
 HONOR’s local growth mirrors its global momentum, with the brand earning recognition as one of the most dynamic players in the international smartphone and IoT market. The expansion of its Philippine headquarters highlights the country’s strategic importance to HONOR’s regional and global roadmap.
With its growing team, expanded office space, and robust lineup of upcoming devices, HONOR Philippines is poised for an even brighter future—one that continues to push the boundaries of innovation, strengthen its partnerships, and deliver technology that truly empowers every Filipino.
Samsung Electronics Co., Ltd. today announced the launch of Galaxy Buds3 FE, the newest addition to the Galaxy Buds lineup. As part of Samsung’s mission to expand its audio innovation to more people, Galaxy Buds3 FE are designed to deliver premium features at an accessible price. Buds3 FE bring more users into the Galaxy ecosystem with an iconic Blade design, upgraded audio performance, and Galaxy AI1 capabilities.
Galaxy Buds3 FE are designed to offer an enhanced audio experience. Impactful enhancements in the Galaxy Buds lineup build off innovations in core features including Active Noise Cancellation (ANC), call quality, battery life, comfort and more to allow users the freedom to listen where they want, when they want and how they want.
Building on Samsung’s understanding of sound as the most essential part of the user experience, Galaxy Buds3 FE were made for the quiet moments on a crowded train, a call on a windy street and the playlist that powers the walk home. With a larger speaker2, Buds3 FE deliver rich, powerful sound with deep bass and clear treble. Enhanced ANC4 reduces ambient noise, creating a more immersive listening experience. Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate your voice, ensuring conversations remain clear even in noisy environments. The call experience is also improved by the adjusted microphone position, which is optimized for voice pickup with microphones facing towards the user’s mouth.
Ease of use is central to the Galaxy Buds3 FE design with intuitive controls that facilitate effortless interactions. Users can simply pinch the Blade to make selections or swipe for volume control. It’s also easier to connect via the pairing button on the cradle for transitions between Galaxy devices.5 With Auto Switch, Galaxy Buds3 FE actively detects audio activity and transfers the connection seamlessly for continuous listening across all of your Galaxy devices.
Additionally, AI features and the Buds3 FE design ensure that queuing up the next playlist or translating a conversation from one language to another is always just a word or long press away. When phrases like “Hey Google” are used, Buds3 FE can listen, understand, and respond without a screen or hands – just the user’s voice7. The experience is fast, natural, and conversational, designed to feel more like talking to a friend than using a device. Users can also check their daily agenda or email without removing their phone from their pocket or bag. For translation8, they can use Buds3 FE with the Galaxy AI Interpreter9 app on their smartphone to listen to a lecture in a foreign language or have a conversation with someone in another language.
The Galaxy Buds3 FE Blade Design represents the Galaxy lineup’s distinct visual identity. With a matte dual-tone finish and semi-transparent accents, it reflects a balance of simplicity and expressive detail for a modern but playful aesthetic.
Galaxy Buds3 FE mark a new chapter in expanding the Galaxy Experience. Designed for users who want reliable performance, smart features, and a stylish design at a great value, Galaxy Buds3 FE make it easier than ever to join the Galaxy ecosystem. The earbuds also offer seamless integration with Galaxy devices, including quick access from system settings and app-free control from any screen.
Galaxy Buds3 FE will be progressively available starting September 19, 2025, for only ₱6,990.
Tech is everywhere. It’s in the way we create, work, and play, adding a little more excitement to the things we love. From smart gadgets that simplify your daily grind to pop culture experiences that bring communities together, tech isn’t just about the future–it’s about making life more fun, connected, and more YOU!
This August, SM malls in Marilao, Baliwag, and Pulilan invite you to explore, experience, and live the tech life at the SM Tech Fair! From August 1 to 31, SM transforms its spaces into tech wonderlands where innovation meets lifestyle, and where your favorite gadgets are right at your fingertips.
A new gadget shopping experience
Forget the old-school way of just browsing shelves. SM Bulacan malls are flipping the script by creating immersive and interactive zones where you can actually experience what’s next. Imagine smart devices that respond to your voice, fitness gadgets that track every move like a personal coach, and hands-on exhibits where you can try before you buy.
And because we know tech is also about fun, expect a whole layer of mixed reality adventures—from scavenger hunts that win you SM vouchers, to larger-than-life gadgets you’ll definitely want on your feed, to interactive walls that make browsing feel like a game.
Enjoy discounts on your devices at Cyberzone
And of course, your ultimate tech and gadgets hub–Cyberzone–is leading the celebration! To kick off SM Supermalls’ 40th anniversary, Cyberzone is prepping a special lineup of premium gadgets from top brands only available during Tech Month. Think of it as a huge limited-edition drop you don’t want to miss. So, whether you are into gaming, lifestyle gadgets, or just looking for what’s new, Cyberzone is your place to go!
Where tech meets culture: Pop Central is the place to be
And because tech doesn’t live in a vacuum, SM Bulacan malls are making space for the communities that bring it to life. Your fave SM malls will have a vibrant hub for all things geek and pop culture called Pop Central! Picture cosplay competitions with jaw-dropping costumes, tabletop card game meetups, and tournaments where strategies come alive, live gaming tournaments that turn mall spaces into battlegrounds, and collectible exhibits that will have every toy enthusiast swooning. Add in local illustrators showcasing their art, and you’ve got a creative mash-up of tech, style, and fandoms.
Deals that make you go, “Add to Cart!”
But what’s a tech celebration without a little retail therapy? The Great Gadget Sale is here with jaw-dropping discounts of up to 50% off your dream devices. Whether it’s upgrading your phone, getting that sleek smartwatch, or finally leveling up your gaming setup, this is the time to do it in-store or via the SM Malls Online app! Plus, SM’s fintech partners are rolling out special rebates and flexible payment plans, making it even easier to grab the gadgets you’ve been eyeing.
So why just scroll about the future online when you can step right into it? Explore it. Experience it. Live it—only at SM malls in Marilao, Baliwag, and Pulilan.
In today’s fast-paced world where convenience shapes the way we live, the right tech accessory can make all the difference. Whether you’re a student juggling deadlines, a professional navigating hybrid work, or a content creator chasing the next viral hit, SM Center Sangandaan offers a treasure trove of gadgets designed to simplify your day-to-day and elevate your digital lifestyle. Here’s a roundup of smart, stylish, and surprisingly essential tech finds now available in-store.
Take Flight with Precision At TECH 101, the DJI Mini 4 Pro redefines aerial content creation. Capture cinematic shots in crisp 4K HDR and seamlessly shoot vertical videos perfect for social media with its True Vertical Shooting feature. With a flight time of up to 45 minutes and an intuitive DJI RC 2 controller with a built-in display, it’s the drone of choice for aspiring filmmakers and adventurers alike. Pair that with the Osmo Mobile 7 for ultra-smooth handheld footage. Equipped with a robust 3-axis gimbal, an extension rod, a tripod, and a 10-hour battery that even charges your phone, it’s a powerhouse for mobile creators on the move.
Stay Charged, Stay Connected At The Loop, power meets practicality. The Mophie Essentials magnetic power bank delivers 5,000mAh of juice in a MagSafe-compatible snap-on design that’s as sleek as it is handy. For those needing a multi-device solution, the Bazic Fusion 4-in-1 10,000mAh Power Bank offers built-in USB-C and Lightning cables, plus extra ports, 20W fast-charging, and pass-through charging so you can power up while staying mobile. It’s the all-in-one energy boost everyone needs.
Portable Sound, Elevated Music lovers can now experience freedom and comfort with JBL Soundgear Sense True Wireless Open-Ear Earbuds available at The Loop. These open-ear wonders offer immersive dynamic sound, all-day comfort, and up to 24 hours of battery life. Perfect for long commutes, focus sessions, or creative marathons.
Security in Your Pocket Safety is just a gadget away at Datablitz. The Baseus Heyo Door Stop Alarm may be small, but it packs a 120dB punch. Activated by pressure, this sleek door stopper-alarm hybrid adds an instant layer of protection for travelers, dorm residents, or anyone living solo. It’s compact, easy to set up, and smart enough to filter out false alarms. An essential in uncertain times.
Essential Extras At Mobilizer, the Apple MagSafe Battery Pack provides iPhone users with an effortless way to stay powered without cords or bulk. Snap it on and go. It’s ideal for busy days or long commutes. Meanwhile, if you know someone who constantly misplaces their belongings, AirTags at The Loop are a thoughtful and practical gift. Available individually or in sets of four, these little trackers make locating lost items a breeze with the power of Apple’s Find My network.
In a time where digital presence, security, and mobility are non-negotiable, these gadgets aren’t just nice to have. They’re quietly essential. SM Center Sangandaan is helping tech-savvy shoppers future-proof their lifestyle with smart, user-friendly innovations you didn’t even know you needed until now.Visit SM Center Sangandaan today and discover tech that’s built for the way we live.
Compact in size, bold in capability – Galaxy Z Flip7 redefines the flip phone experience.
Samsung Electronics Co., Ltd. today unveiled the Galaxy Z Flip7, a compact AI phone with multimodal capabilities, powered by a new FlexWindow. Small enough to slip into a pocket, yet powerful enough to deliver the handiest assistance, it melds Galaxy AI with a now edge-to-edge FlexWindow, a flagship level camera and an ultra-compact and iconic design. From intuitive voice AI to the best selfie capabilities, the Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability.Â
“Galaxy Z Flip7 is proof that big intelligence can come in a small, pocket-sized form factor,” said TM Roh, President and Acting Head of the Device eXperience (DX) at Samsung Electronics. “By bringing rich multimodal AI capabilities and seamless functionality to the FlexWindow, we’ve created a device that adapts, anticipates and empowers users, unlocking a smarter, more intuitive way to engage with the world.”
Biggest, Brightest FlexWindow Yet
Content spills elegantly from edge-to-edge on the Galaxy Z Flip7’s stunning FlexWindow display, which brings essentials front and center and makes it easy to type out quick messages, check schedules at a glance and snap high-quality selfies. Galaxy Z Flip’s brightest FlexWindow yet delivers a super-smooth refresh rate, so everything looks vivid and feels fluid – even when outside on a sunny day.
The 4.1-inch Super AMOLED FlexWindow is the largest ever on a Galaxy Z Flip, with edge-to-edge usability that enables users to see and do more on the cover screen.
With 2,600 nits of peak brightness and a smooth 120Hz refresh rate on both the main display and the FlexWindow, Galaxy Z Flip7 enables ultra-fluid scrolling, streaming and gaming. Plus, the FlexWindow gets an upgrade with Vision Booster, enhancing outdoor visibility so users can stay connected wherever they are.
The main display is a 6.9-inch Dynamic AMOLED 2X,built for an ultra-smooth, immersive experience.
Thinnest Yet Durable Galaxy Z Flip
Galaxy Z Flip7 is crafted for portability and puts powerful performance right in the palm of the user’s hand. With its compact size and sleek silhouette, it slips effortlessly into a small pocket or purse, perfect for whatever the day brings. Whether catching calls during a coffee outing or snapping pictures at the store – no need to worry about the inevitable drops and bumps along the way. It’s also built to last and engineered to handle the rigors of daily use.
Weighing just 188 gramsand measuring only 13.7mm when folded, Galaxy Z Flip7 is the slimmest Galaxy Z Flip yet.
The cover and back are protected by Corning® Gorilla® Glass Victus® 2.
The Armor FlexHinge is thinner than the hinge on the previous generationandfeatures a restructured design and high-strength materials for smoother folds and long-lasting durability.
A robust Armor Aluminum Frame provides a tough exterior for resilience.
Power That Lasts Longer and Works Smarter
While the Galaxy Z Flip7 has been slimmed down and refined throughout, it now features a bigger battery and an even bigger display – all in a more compact form. With the largest battery ever in the Galaxy Z Flip series, it delivers enough additional power to watch an extra movie without charging. Users can stream music or listen to podcasts during long commutes, edit photos on the fly and share updates throughout the day without missing a beat.
The 4,300mAh battery is the largest ever on a Galaxy Z Flip, delivering up to 31 hours of video play time on a single charge.
The Galaxy Z Flip7 is powered by the latest 3nm processor, customized for Galaxy and fit for today’s lifestyle with an even more powerful CPU, GPU and NPU than Galaxy Z Flip6.
Samsung DeX comes to a Galaxy Z Flip7 for the first time, enabling it to instantly transform into a handy workstation: users can flip it open, connect to a screen and instantly get PC-like tools for enhanced multitasking.
Pocket-Perfect AI
With FlexWindow enhanced for greater usability and Galaxy AI that is smarter and more intuitive than ever, Galaxy Z Flip7 introduces a new era of convenience and functionality, empowering users to search with their voice, get answers and take action directly on FlexWindow. Powered by the newest One UI 8 and Android 16 right out of the box, it delivers true multimodal AI experiences optimized for the Flip’s iconic design, with many tasks now able to be handled right from the cover screen. This intuitive, one-handed experience enhances productivity and introduces even more personalization options, making the Galaxy Z Flip7 a smart and handy companion, whether a user is traveling around the globe or simply navigating a busy day.
Galaxy Z Flip7 brings a new level of AI-powered personalization, tailored to users’ style and routine. From curated wallpaper suggestions to emoji, color and widget customization, the FlexWindow becomes a dynamic extension of a user’s personality. Whether prepping for travel or matching the mood, personalization is effortless and always evolving.
Gemini Live is now available directly on the FlexWindow, enabling users to search for information with their voice and complete tasks – hands-free. Plus, all this information can be stored in Samsung Notes for easy access later. It’s like having a personal assistant, right on the cover screen. Â
With camera sharing on Gemini Live, getting real-time help is as easy as pointing the camera. Whether packing for a trip or choosing an outfit, users can simply show Gemini what they’re looking at. Ask questions like, “Which of these outfits is better for the weather in Seoul?” Gemini will respond, just like a helpful friend would.Â
Now Bar shows real-time app activity, podcast progress and alerts right on the cover screen, and it’s now integrated with even more third-party apps. A quick glance at the FlexWindow lets users check on the ETA of their rideshare, see what song is playing, peek at the latest football scores, and so much more.
Now Brief provides even more personalized daily updates including traffic, reminders, calendar events, and fitness summaries. Users can get personalized music and video recommendations based on subscriptions and interests, as well as easily access health and wellness data pulled from Samsung Health and Galaxy Watch.
The FlexWindow’s clock adapts and stretches to complement a user’s wallpaper, wrapping the font around faces or objects in the image to keep the time display clear. Whether it’s a close-up selfie or a scenic skyline, the lock screen ensures the clock remains visible without disrupting the image.
A Pocket-Sized Selfie Studio
Galaxy Z Flip7 brings flagship-level photography and Samsung’s best selfie camera yet. With Samsung’s advanced ProVisual Engine, it intelligently optimizes every scene to deliver crisp, detailed shots in any lighting, without any manual adjustments needed. From playful pet moments to zoomed-in festival shots and glowing sunset portraits, Galaxy Z Flip7 captures stunning results without a tripod or even unfolding the screen.
The dual rear camera system includes a 50MP Wideand a 12MP Ultra-Wide lens, delivering flagship-level clarity in any lighting, whether capturing scenic shots or snapping high-quality selfies directly from the cover screen.
With Enhanced Nightography, users can capture vivid photos in low-light environments through improved lighting adjustments and the removal of noise and blurred frames.Â
10-bit HDR provides richer color, deeper contrast and more life-like detail in video, no matter the time of day.
Galaxy Z Flip7 takes selfies to the next level, right from the FlexWindow. Real-Time Filters now lets users preview and perfect FlexCam shots instantly. And with the new Zoom Slider, users can quickly zoom in or out with just a swipe- making it perfect for capturing a full outfit or fitting everyone into the frame for a flawless group selfie.
With Dual Preview, the photographer and the subject can see the composition live on the FlexWindow, helping users nail the perfect shot on the first go.
Everyday pet moments become eye-catching shots with Portrait Studio in Photo Assist whether featuring a playful cartoon style, a quirky fisheye look or a polished, professional finish.
Samsung Galaxy Z Flip7 FE
Bringing the foldable experience to even more users, Samsung also announced Galaxy Z Flip7 FE. Compact when folded and expansive when opened, Galaxy Z Flip7 FE features a 6.7-inch Main Display for an immersive viewing experience. The 50MP FlexCam enables high-quality selfies and video in Flex Mode, letting users capture content hands-free, without even opening the device. Now Brief surfaces helpful updates – including weather, daily schedules and commute alerts – on the cover screen, in a layout optimized for Galaxy Z Flip7 FE’s compact form. Available in Black and White, it delivers a minimalist look that complements its intelligent, foldable design.
Future-Ready Mobile Security
As mobile experiences grow ever more intelligent and interconnected, Samsung is reinforcing the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. One UI 8 brings enhanced privacy to personalized AI experiences with the new Knox Enhanced Encrypted Protection (KEEP). KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more. With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.
Availability & Offers
The Galaxy Z Flip7 will be available for pre-order starting July 9, with general availability beginning August 1. The Galaxy Z Flip7 comes in Blue Shadow, Jetblack, Coralred and Mint(online exclusive) color options. The Galaxy Flip7 FE is available in Black or White (online exclusive).
Pre-order the Galaxy Z Flip7 and Galaxy Z Flip7 FE until July 31 and enjoy free storage upgrade worth ₱8,000*. You can also enjoy up to 18% savings, plus 0% installment up to 36 months via UnionBank, BDO, BPI, Metrobank, and HSBC. You can also enjoy up to 15% off, plus 0% installment up to 24 months via Eastwest, PNB, RCBC, and Security Bank at participating Samsung Authorized Stores nationwide. Online, you can also enjoy up to 13% savings via Samsung.com, Abenson.com, Lazada, and Shopee.
No credit card? Samsung Finance+ offers up to P14,000 off at zero processing fee for 24 months and up to P10,000 via Home Credit. For your peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements.Get expanded access to Google AI Pro and 2TB of cloud storage for 6 months at no cost with Galaxy Z Flip7 and Galaxy Z Flip7 FE.
Haier Philippines officially launched its latest innovation—the Haier Mini LED TV. This was done in strategic partnership with Abenson. The launch took place during a vibrant, experience-driven event. It was held at Abenson’s Quezon Avenue Flagship Store. The theme was “Where Color Meets Innovation.” The event showcased how cutting-edge technology can elevate home entertainment. It also highlighted smart living for Filipino households.
Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”
Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.
A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.
Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.
Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.
Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation.
The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.
In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”
The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.
HONOR 400 5G is confirmed to launch in PH on June 17!
Leading global technology brand HONOR Philippines is set to change the way we remember moments with the upcoming arrival of its groundbreaking AI phone, the HONOR 400 5G. Officially teased today, this next-generation smartphone promises to bring old photos to life using cutting-edge artificial intelligence on June 17, live on Facebook: https://bit.ly/H400Launch_PR.
Launching Soon in the Philippines
Launching in the Philippines on June 17, the HONOR 400 is the latest innovation designed to blend nostalgia with AI magic. As part of the teaser campaign, HONOR is inviting fans to join the HONOR Image-to-Video Challenge, a viral trend that transforms old childhood photos into lifelike video moments using AI.
Reviving Memories Through Technology
From cherished portraits to candid family snapshots, the HONOR 400 5G can animate static memories, a powerful demonstration of how technology can reconnect us with the past in dynamic new ways.
“With the HONOR 400 5G, we’re not just launching another smartphone, but introducing a new emotional experience. This is the real AI phone, designed to bring your memories back to life and create meaningful moments through innovation.” Said Stephen Cheng, Vice President of HONOR Philippines.
With a legacy of pushing boundaries through durable devices and high-end camera phones, HONOR Philippines is doubling down on breakthrough technologies. The teaser video released online has already sparked excitement, showing how the phone’s AI can breathe movement into once-static photos. A clear signal of HONOR’s commitment to making tech more human.
Join the Movement
Get ready to relive the moments that matter. Stay tuned as HONOR unveils full details at the official launch on June 17, live on Facebook: https://bit.ly/H400Launch_PR!
Never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
Leading the ribbon-cutting ceremony for the newest HONOR Experience Store in Robinsons Ilocos are HONOR Philippines’ Public Relations Manager Pao Oga, Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz.
Ilocos Norte, Philippines, March 22, 2025 – HONOR Philippines proudly unveiled its newest Experience Store at Robinsons Ilocos, marking another milestone in the brand’s expansion. Alongside this grand opening, HONOR introduced the HONOR X8c, a sleek and innovative smartphone tailored to meet the dynamic lifestyle of its users. Â
The event brought together HONOR fans, tech enthusiasts, media partners, and key figures from HONOR Philippines for a celebration of style and innovation. Leading the ceremonial ribbon cutting were HONOR Philippines’ Public Relations Manager Pao Oga, alongside Robinsons Ilocos Mall Manager Rayma Bumagat, Robinsons Ilocos Admin Manager John Paul Antonio, Silicon Valley Cluster Head Marco Clifford Agruda, and Concept Store Branch Manager Chona De la Cruz. Their presence underscored the brand’s commitment to growth and collaboration in the region.
A Day of Festivities and Excitement
The celebration began with a warm welcome from host Jaynard Lamarca, setting the tone for a vibrant and engaging program. Attendees were treated to an exclusive performance by local talent Michelle Pascual, who added a musical flair to the festivities.
Interactive games like the “Guess the Phone Challenge” and “Color Dodge Game” brought the audience closer to HONOR’s newest offerings, with participants walking away with exciting prizes, including cash rewards. These activities allowed attendees to experience the innovative features of the HONOR X8c firsthand, demonstrating its durability, sleek design, and powerful performance.
Where Style Meets Performance
All smiles while they check out the features of the New HONOR X8c
The HONOR X8c takes center stage with features that combine style and cutting-edge technology:
Durability: A 5-star SGS Premium Performance rating ensures superior resistance against drops and water exposure.
Powerful Specs: 512GB Ultra-Large Storage and 16GB RAM for seamless multitasking and large media storage.
Innovative Features: MAGIC OS 9.0 for a personalized experience and a 50MP front camera with HONOR AI Eraser to elevate selfies.
“The opening of our newest Experience Store in Robinsons Ilocos is a testament to our commitment to making innovative technology accessible to every Filipino. The HONOR X8c, with its stylish design and powerful features, reflects our dedication to empowering users to go beyond,” shared Pao Oga during his opening remarks.
Affordable Innovation
Available for just Php 13,999, the HONOR X8c combines affordability with innovation. Customers who pre-ordered the smartphone and claimed it during the event were rewarded with freebies, including the HONOR Gift Speaker II and HONOR Earbuds II.
Celebrating Growth and Community
The event concluded with heartfelt thanks to HONOR’s loyal fans, media partners, and the Robinsons Ilocos team for their support. Guests explored the newly opened Experience Store, designed to provide an immersive and personalized retail experience.
Colors, Pricing, and Availability
The HONOR X8c is available in Midnight Black, Moonlight White, and Marrs Green. It can now be purchased at HONOR Experience Stores nationwide and online via Lazada, Shopee, and TikTok Shop.
For more information, visit HONOR’s official website at http://www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines).
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.
Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.
Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards.
ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)
The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation.
Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”
Member companies pledge their participation in ARISE Philippines’ seven new programs.
ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.
Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.
In his closing remarks, ARISE Philippines Chairperson for the Private Sector Mr. Hans Sy rallied the assembled members and observers, emphasizing the importance of unity, collaboration, and action. He urged everyone to work together to “co-create bridges for resilience,” promoting a stronger and more resilient Philippines for the next generations.
SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email secretariat@arise.ph.
HONOR Fans seen lining up during the First Day Sale of HONOR X9c 5G in SM City Sucat, Cagayan De Oro, Tuguegarao, and Mall of Asia
Leading global smart devices provider HONOR Philippines just dropped its newest viral smartphone, the HONOR X9c 5G nationwide. Starting January 25, successful pre-orders can now claim their HONOR X9c 5G at any HONOR Experience Stores or online via Lazada, Shopee, and TikTok Shop.
Alongside the much-awaited availability of HONOR X9c 5G nationwide, HONOR also opens its newest Experience Stores in SM City Sucat, SM City Cagayan De Oro Downtown, and SM City Tuguegarao.
“We are truly overwhelmed with the support of HONOR fans all over the Philippines. This is our biggest turnout yet and this inspires us even more to serve them better. We are very far from over and we will only keep doing what’s best for our loyal customers,” shared Stephen Cheng, Vice President of HONOR Philippines.
Malupiton at HONOR Experience Store SM City Sucat!
HONOR Star and TikTok sensation graced the grand opening of SM City Sucat together with HONOR Philippines National Sales Head Blake Garcia, Go-to-Market Director Steven Yan, Owner of Power Premium Ms. Gina Poblete, and SM Sucat Tenant Relations Manager Joanna Kristine de Villa.
Coming in three exciting colors; Jade Cyan, Titanium Purple, and Titanium Black, HONOR X9c 5G is now officially available for only Php 16,999 in-store and online via Lazada, Shopee, and TikTok Shop.
For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.
For more information and exciting announcements, you may visit HONOR’s website, or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines).
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
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